Refresh Your Car! Consumer Insights

Who buys Refresh Your Car!? Refresh Your Car! consumers are generally very low income, African American, and adolescent age. Refresh Your Car! consumers are more likely to purchase Refresh Your Car! during larger pantry stocking trips. Brands such as Febreze, Glade, and Cinnamon Toast Crunch also tend to be purchased in the same trip. Sample consumer insights data below.

Refresh Your Car! Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.88
% of Basket $ (median)
7.9%
Total Basket $ (median)
$36.58

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Refresh Your Car! Consumer Demographics

demographic
index
Female
99
Male
115
<24
222
25-34
134
35-44
88
45-54
82
55-64
67
65+
32
African American
159
Asian
114
Caucasian
90
Hispanic
142
demographic
index
Has Kids
97
No Kids
106
- $20k
148
$20k-40k
148
$40k-60k
118
$60k-80k
94
$80k-100k
81
$100k-125k
58
$125k +
44
No College
128
College
100
Adv. Degree
65

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Refresh Your Car! Basket Affinity & Size

brand
basket affinity
Febreze 16.7x
Glade 9.8x
Cinnamon Toast Crunch 7.1x
Kelloggs Pop Tarts 5.7x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
103
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
210

Where is Refresh Your Car! Purchased?

channels
index
Dollar
1352
Drug
2
Food
0
Mass
163
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.7x
Sunbeam 1.6x
Monster Energy 1.6x
Armour 1.6x

How Did They Pay?

method
index
Cash
113
Credit
85
Debit
114
Food Stamps
56

When is Refresh Your Car! Purchased?

day of week
Sun
17.5%
Mon
11.4%
Tue
11.5%
Wed
11.0%
Thu
12.8%
Fri
15.2%
Sat
20.5%
time of day
Morning
15.1%
Noon
14.7%
Afternoon
33.0%
Evening
26.9%
Late
10.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Refresh Your Car! consumers purchase?

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Why do Refresh Your Car! consumers try new brands?

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Where do Refresh Your Car! consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Refresh Your Car! Target Market

Arrow and target

Who actually buys Refresh Your Car!? Do these consumers match the intended target market of Refresh Your Car!?

Thought bubble

What motivates the target market to purchase Refresh Your Car!?

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What other target market should Refresh Your Car! look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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