ReliOn Consumer Insights

Who buys ReliOn? ReliOn consumers are generally slightly lower income, African American, and older age. ReliOn consumers are more likely to purchase ReliOn during larger pantry stocking trips. Brands such as Maruchan Ramen, Sunny Meadow, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

ReliOn Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.46
% of Basket $ (median)
11.4%
Total Basket $ (median)
$47.83

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

ReliOn Consumer Demographics

demographic
index
Female
100
Male
105
<24
74
25-34
90
35-44
83
45-54
119
55-64
159
65+
158
African American
140
Asian
56
Caucasian
106
Hispanic
73
demographic
index
Has Kids
81
No Kids
143
- $20k
121
$20k-40k
130
$40k-60k
143
$60k-80k
87
$80k-100k
83
$100k-125k
64
$125k +
48
No College
135
College
94
Adv. Degree
86

Understand ReliOn Consumer Behavior

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ReliOn Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 6.8x
Sunny Meadow 6.2x
Farmers Market 5.2x
Marketside 5.1x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
274

Where is ReliOn Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.7x
Armour 1.7x
Hawaiian Punch 1.6x
Blue Bonnet 1.6x

How Did They Pay?

method
index
Cash
101
Credit
94
Debit
115
Food Stamps
47

When is ReliOn Purchased?

day of week
Sun
13.2%
Mon
13.2%
Tue
12.6%
Wed
14.1%
Thu
15.3%
Fri
14.7%
Sat
16.9%
time of day
Morning
14.7%
Noon
15.0%
Afternoon
36.3%
Evening
26.2%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do ReliOn consumers purchase?

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Why do ReliOn consumers try new brands?

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Where do ReliOn consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the ReliOn Target Market

Arrow and target

Who actually buys ReliOn? Do these consumers match the intended target market of ReliOn?

Thought bubble

What motivates the target market to purchase ReliOn?

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What other target market should ReliOn look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us