ReliOn Consumer Insights

Who buys ReliOn?

A ReliOn consumer is generally slightly lower income, African American, and older age. ReliOn consumers are more likely to purchase ReliOn during larger pantry stocking trips. Brands such as Maruchan Ramen, Sunny Meadow, and Farmers Market also tend to be purchased in the same trip. See sample consumer insights data below.

ReliOn Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.46
% of Basket $ (median)
11.4%
Total Basket $ (median)
$47.83

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

ReliOn Consumer Demographics

demographic
index
Female
100
Male
105
<24
74
25-34
90
35-44
83
45-54
119
55-64
159
65+
158
African American
140
Asian
56
Caucasian
106
Hispanic
73
demographic
index
Has Kids
81
No Kids
143
- $20k
121
$20k-40k
130
$40k-60k
143
$60k-80k
87
$80k-100k
83
$100k-125k
64
$125k +
48
No College
135
College
94
Adv. Degree
86

Understand ReliOn Consumer Behavior

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ReliOn Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 6.8x
Sunny Meadow 6.2x
Farmers Market 5.2x
Marketside 5.1x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
274

Where is ReliOn Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.7x
Armour 1.7x
Hawaiian Punch 1.6x
Blue Bonnet 1.6x

How Did They Pay?

method
index
Cash
101
Credit
94
Debit
115
Food Stamps
47

When is ReliOn Purchased?

day of week
Sun
13.2%
Mon
13.2%
Tue
12.6%
Wed
14.1%
Thu
15.3%
Fri
14.7%
Sat
16.9%
time of day
Morning
14.7%
Noon
15.0%
Afternoon
36.3%
Evening
26.2%
Late
7.7%

About Our ReliOn Consumer Insights

How do we know who buys ReliOn? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the ReliOn consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.