Remington Consumer Insights

Who buys Remington? A Remington consumer is generally very low income, Caucasian, and adolescent age. Remington consumers are more likely to purchase Remington during larger pantry stocking trips. Brands such as Archer Farms, TRESemme, and Oral-B also tend to be purchased in the same trip. Sample consumer insights data below.

Remington Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.97
% of Basket $ (median)
20.4%
Total Basket $ (median)
$63.66

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Remington Consumer Demographics

demographic
index
Female
100
Male
104
<24
151
25-34
109
35-44
94
45-54
101
55-64
90
65+
62
African American
74
Asian
81
Caucasian
105
Hispanic
86
demographic
index
Has Kids
99
No Kids
101
- $20k
109
$20k-40k
103
$40k-60k
106
$60k-80k
99
$80k-100k
99
$100k-125k
92
$125k +
91
No College
110
College
101
Adv. Degree
85

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Remington Basket Affinity & Size

brand
basket affinity
Archer Farms 9.1x
TRESemme 7.7x
Oral-B 7.6x
CoverGirl 7.1x
basket size
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
220

Where is Remington Purchased?

channels
index
Beauty
267
Club
0
Dollar
1
Drug
50
Food
1
Mass
210
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Crayola 1.3x
Diet Pepsi 1.3x
Hawaiian Punch 1.3x
CoverGirl 1.3x

How Did They Pay?

method
index
Cash
92
Credit
94
Debit
120
Food Stamps
25

When is Remington Purchased?

day of week
Sun
16.7%
Mon
11.8%
Tue
11.1%
Wed
12.2%
Thu
13.2%
Fri
16.0%
Sat
19.1%
time of day
Morning
16.2%
Noon
15.3%
Afternoon
33.6%
Evening
26.3%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Remington consumers purchase?

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Why do Remington consumers try new brands?

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Where do Remington consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Remington Target Market

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Who actually buys Remington? Do these consumers match the intended target market of Remington?

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What motivates the target market to purchase Remington?

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What other target market should Remington look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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