Remington Consumer Insights

Who buys Remington?

A Remington consumer is generally very low income, Caucasian, and adolescent age. Remington consumers are more likely to purchase Remington during larger pantry stocking trips. Brands such as Archer Farms, TRESemme, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Remington Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$12.97
% of Basket $ (median)
20.4%
Total Basket $ (median)
$63.66

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Remington Consumer Demographics

demographic
index
Female
100
Male
104
<24
151
25-34
109
35-44
94
45-54
101
55-64
90
65+
62
African American
74
Asian
81
Caucasian
105
Hispanic
86
demographic
index
Has Kids
99
No Kids
101
- $20k
109
$20k-40k
103
$40k-60k
106
$60k-80k
99
$80k-100k
99
$100k-125k
92
$125k +
91
No College
110
College
101
Adv. Degree
85

Understand Remington Consumer Behavior

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Remington Basket Affinity & Size

brand
basket affinity
Archer Farms 9.1x
TRESemme 7.7x
Oral-B 7.6x
CoverGirl 7.1x
basket size
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
220

Where is Remington Purchased?

channels
index
Beauty
267
Club
0
Dollar
1
Drug
50
Food
1
Mass
210
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Crayola 1.3x
Diet Pepsi 1.3x
Hawaiian Punch 1.3x
CoverGirl 1.3x

How Did They Pay?

method
index
Cash
92
Credit
94
Debit
120
Food Stamps
25

When is Remington Purchased?

day of week
Sun
16.7%
Mon
11.8%
Tue
11.1%
Wed
12.2%
Thu
13.2%
Fri
16.0%
Sat
19.1%
time of day
Morning
16.2%
Noon
15.3%
Afternoon
33.6%
Evening
26.3%
Late
8.6%

Get More Remington Data

Contact us for the latest Remington consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Remington consumers switch to?

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Why do consumers stop buying Remington products?

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Which retailers do Remington shoppers prefer to shop at?

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What motivates consumers to try Remington products?

Research the Remington Target Market

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Who actually buys Remington? Do these consumers match the intended target market of Remington?

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What motivates the target market to buy Remington?

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What other target market should Remington look at?

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Which other brands have a similar target market?

About Our Remington Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.