renu Consumer Insights

Who buys Renu?

A renu consumer is generally slightly lower income, Asian, and young adult age. renu consumers are more likely to purchase renu during larger pantry stocking trips. Brands such as TRESemme, Olay, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Renu Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.99
% of Basket $ (median)
16.7%
Total Basket $ (median)
$35.94

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Renu Consumer Demographics

demographic
index
Female
103
Male
70
<24
116
25-34
125
35-44
105
45-54
81
55-64
60
65+
30
African American
78
Asian
203
Caucasian
89
Hispanic
104
demographic
index
Has Kids
94
No Kids
114
- $20k
96
$20k-40k
88
$40k-60k
108
$60k-80k
104
$80k-100k
100
$100k-125k
100
$125k +
101
No College
72
College
106
Adv. Degree
105

Understand Renu Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Renu Basket Affinity & Size

brand
basket affinity
TRESemme 23.5x
Olay 13.3x
Secret 12.6x
Dove 12.2x
basket size
index
Urgent Need (1-2 Items)
48
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
212

Where is Renu Purchased?

channels
index
Beauty
9
Dollar
73
Drug
867
Food
6
Gas & Convenience
1
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 1.4x
General Mills Fiber One 1.4x
CoverGirl 1.4x
TRESemme 1.4x

How Did They Pay?

method
index
Cash
135
Credit
98
Debit
89
Food Stamps
22

When is Renu Purchased?

day of week
Sun
19.5%
Mon
13.0%
Tue
12.7%
Wed
12.8%
Thu
11.9%
Fri
12.9%
Sat
17.3%
time of day
Morning
14.8%
Noon
17.9%
Afternoon
31.3%
Evening
27.8%
Late
8.2%

About Our Renu Consumer Insights

How do we know who buys Renu? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Renu consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.