renu Consumer Insights

Who buys Renu? renu consumers are generally slightly lower income, Asian, and young adult age. renu consumers are more likely to purchase renu during larger pantry stocking trips. Brands such as TRESemme, Olay, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Renu Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
16.7%
Total Basket $ (median)
$35.94

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Renu Consumer Demographics

demographic
index
Female
103
Male
70
<24
116
25-34
125
35-44
105
45-54
81
55-64
60
65+
30
African American
78
Asian
203
Caucasian
89
Hispanic
104
demographic
index
Has Kids
94
No Kids
114
- $20k
96
$20k-40k
88
$40k-60k
108
$60k-80k
104
$80k-100k
100
$100k-125k
100
$125k +
101
No College
72
College
106
Adv. Degree
105

Understand Renu Consumer Behavior

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Renu Basket Affinity & Size

brand
basket affinity
TRESemme 23.5x
Olay 13.3x
Secret 12.6x
Dove 12.2x
basket size
index
Urgent Need (1-2 Items)
48
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
212

Where is Renu Purchased?

channels
index
Beauty
9
Dollar
73
Drug
867
Food
6
Gas & Convenience
1
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 1.4x
General Mills Fiber One 1.4x
CoverGirl 1.4x
TRESemme 1.4x

How Did They Pay?

method
index
Cash
135
Credit
98
Debit
89
Food Stamps
22

When is Renu Purchased?

day of week
Sun
19.5%
Mon
13.0%
Tue
12.7%
Wed
12.8%
Thu
11.9%
Fri
12.9%
Sat
17.3%
time of day
Morning
14.8%
Noon
17.9%
Afternoon
31.3%
Evening
27.8%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Renu consumers purchase?

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Why do Renu consumers try new brands?

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Where do Renu consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Renu Target Market

Arrow and target

Who actually buys Renu? Do these consumers match the intended target market of Renu?

Thought bubble

What motivates the target market to purchase Renu?

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What other target market should Renu look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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