Renuzit Consumer Insights

Who buys Renuzit?

A Renuzit consumer is generally very low income, African American, and adolescent age. Renuzit consumers are more likely to purchase Renuzit during larger pantry stocking trips. Brands such as Glade, Febreze, and Lysol also tend to be purchased in the same trip. See sample consumer insights data below.

Renuzit Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.3%
Total Basket $ (median)
$46.00

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Renuzit Consumer Demographics

demographic
index
Female
101
Male
89
<24
118
25-34
107
35-44
90
45-54
105
55-64
109
65+
102
African American
202
Asian
122
Caucasian
87
Hispanic
139
demographic
index
Has Kids
89
No Kids
124
- $20k
121
$20k-40k
114
$40k-60k
111
$60k-80k
100
$80k-100k
90
$100k-125k
75
$125k +
84
No College
112
College
100
Adv. Degree
85

Understand Renuzit Consumer Behavior

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Renuzit Basket Affinity & Size

brand
basket affinity
Glade 10.1x
Febreze 9.1x
Lysol 6.8x
Clorox 5.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
387

Where is Renuzit Purchased?

channels
index
Beauty
3
Club
1
Dollar
535
Drug
258
Food
67
Gas & Convenience
7
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arizona (Beverage) 1.3x
Hawaiian Punch 1.3x
Softsoap 1.3x
TRESemme 1.3x

How Did They Pay?

method
index
Cash
133
Credit
90
Debit
95
Food Stamps
59

When is Renuzit Purchased?

day of week
Sun
17.3%
Mon
11.8%
Tue
12.3%
Wed
12.5%
Thu
12.0%
Fri
15.4%
Sat
18.7%
time of day
Morning
18.0%
Noon
17.3%
Afternoon
33.4%
Evening
24.2%
Late
7.0%

About Our Renuzit Consumer Insights

How do we know who buys Renuzit? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Renuzit consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.