Renuzit Consumer Insights

Who buys Renuzit?

A Renuzit consumer is generally very low income, African American, and adolescent age. Renuzit consumers are more likely to purchase Renuzit during larger pantry stocking trips. Brands such as Glade, Febreze, and Lysol also tend to be purchased in the same trip. Sample consumer insights data below.

Renuzit Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.3%
Total Basket $ (median)
$46.00

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Renuzit Consumer Demographics

demographic
index
Female
101
Male
89
<24
118
25-34
107
35-44
90
45-54
105
55-64
109
65+
102
African American
202
Asian
122
Caucasian
87
Hispanic
139
demographic
index
Has Kids
89
No Kids
124
- $20k
121
$20k-40k
114
$40k-60k
111
$60k-80k
100
$80k-100k
90
$100k-125k
75
$125k +
84
No College
112
College
100
Adv. Degree
85

Understand Renuzit Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Renuzit Basket Affinity & Size

brand
basket affinity
Glade 10.1x
Febreze 9.1x
Lysol 6.8x
Clorox 5.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
387

Where is Renuzit Purchased?

channels
index
Beauty
3
Club
1
Dollar
535
Drug
258
Food
67
Gas & Convenience
7
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arizona (Beverage) 1.3x
Hawaiian Punch 1.3x
Softsoap 1.3x
TRESemme 1.3x

How Did They Pay?

method
index
Cash
133
Credit
90
Debit
95
Food Stamps
59

When is Renuzit Purchased?

day of week
Sun
17.3%
Mon
11.8%
Tue
12.3%
Wed
12.5%
Thu
12.0%
Fri
15.4%
Sat
18.7%
time of day
Morning
18.0%
Noon
17.3%
Afternoon
33.4%
Evening
24.2%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Renuzit consumers purchase?

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Why do Renuzit consumers try new brands?

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Where do Renuzit consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Renuzit Target Market

Arrow and target

Who actually buys Renuzit? Do these consumers match the intended target market of Renuzit?

Thought bubble

What motivates the target market to purchase Renuzit?

magnifying glass

What other target market should Renuzit look at?

venn diagram

Which other brands have a similar target market?

About Our Renuzit Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.