Reser's Fine Foods Consumer Insights

Who buys Reser's Fine Foods?

A Reser's Fine Foods consumer is generally lower income, Caucasian, and older age. Reser's Fine Foods consumers are more likely to purchase Reser's Fine Foods during larger pantry stocking trips. Brands such as King's Hawaiian, Oroweat, and Johnsonville also tend to be purchased in the same trip. See sample consumer insights data below.

Reser's Fine Foods Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
7.5%
Total Basket $ (median)
$53.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Reser's Fine Foods Consumer Demographics

demographic
index
Female
99
Male
112
<24
97
25-34
84
35-44
86
45-54
118
55-64
163
65+
154
African American
86
Asian
78
Caucasian
103
Hispanic
80
demographic
index
Has Kids
93
No Kids
115
- $20k
101
$20k-40k
109
$40k-60k
95
$60k-80k
98
$80k-100k
102
$100k-125k
102
$125k +
92
No College
117
College
100
Adv. Degree
78

Understand Reser's Fine Foods Consumer Behavior

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Reser's Fine Foods Basket Affinity & Size

brand
basket affinity
King's Hawaiian 8.0x
Oroweat 6.0x
Johnsonville 5.2x
Taylor Farms 5.1x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
343

Where is Reser's Fine Foods Purchased?

channels
index
Club
289
Dollar
5
Drug
104
Food
124
Gas & Convenience
0
Mass
46
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.7x
Taylor Farms 1.6x
Yoplait Light 1.5x
Fresh Express 1.5x

How Did They Pay?

method
index
Cash
213
Credit
57
Debit
80
Food Stamps
143

When is Reser's Fine Foods Purchased?

day of week
Sun
18.1%
Mon
12.3%
Tue
10.7%
Wed
11.8%
Thu
11.3%
Fri
14.9%
Sat
20.9%
time of day
Morning
13.3%
Noon
16.1%
Afternoon
38.0%
Evening
27.9%
Late
4.6%

About Our Reser's Fine Foods Consumer Insights

How do we know who buys Reser's Fine Foods? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Reser's Fine Foods consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.