Reser's Fine Foods Consumer Insights

Who buys Reser's Fine Foods? A Reser's Fine Foods consumer is generally lower income, Caucasian, and older age. Reser's Fine Foods consumers are more likely to purchase Reser's Fine Foods during larger pantry stocking trips. Brands such as King's Hawaiian, Oroweat, and Johnsonville also tend to be purchased in the same trip. Sample consumer insights data below.

Reser's Fine Foods Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
7.5%
Total Basket $ (median)
$53.39

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Reser's Fine Foods Consumer Demographics

demographic
index
Female
99
Male
112
<24
97
25-34
84
35-44
86
45-54
118
55-64
163
65+
154
African American
86
Asian
78
Caucasian
103
Hispanic
80
demographic
index
Has Kids
93
No Kids
115
- $20k
101
$20k-40k
109
$40k-60k
95
$60k-80k
98
$80k-100k
102
$100k-125k
102
$125k +
92
No College
117
College
100
Adv. Degree
78

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Reser's Fine Foods Basket Affinity & Size

brand
basket affinity
King's Hawaiian 8.0x
Oroweat 6.0x
Johnsonville 5.2x
Taylor Farms 5.1x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
343

Where is Reser's Fine Foods Purchased?

channels
index
Club
289
Dollar
5
Drug
104
Food
124
Gas & Convenience
0
Mass
46
regions
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What Else Do They Buy?

brand
household affinity
Oroweat 1.7x
Taylor Farms 1.6x
Yoplait Light 1.5x
Fresh Express 1.5x

How Did They Pay?

method
index
Cash
213
Credit
57
Debit
80
Food Stamps
143

When is Reser's Fine Foods Purchased?

day of week
Sun
18.1%
Mon
12.3%
Tue
10.7%
Wed
11.8%
Thu
11.3%
Fri
14.9%
Sat
20.9%
time of day
Morning
13.3%
Noon
16.1%
Afternoon
38.0%
Evening
27.9%
Late
4.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Reser's Fine Foods consumers purchase?

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Why do Reser's Fine Foods consumers try new brands?

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Where do Reser's Fine Foods consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Reser's Fine Foods Target Market

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Who actually buys Reser's Fine Foods? Do these consumers match the intended target market of Reser's Fine Foods?

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What motivates the target market to purchase Reser's Fine Foods?

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What other target market should Reser's Fine Foods look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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