Resolve Consumer Insights

Who buys Resolve?

A Resolve consumer is generally higher income, Caucasian, and older age. Resolve consumers are more likely to purchase Resolve during larger pantry stocking trips. Brands such as Febreze, Lysol, and Swiffer also tend to be purchased in the same trip. See sample consumer insights data below.

Resolve Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.94
% of Basket $ (median)
7.0%
Total Basket $ (median)
$56.33

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Resolve Consumer Demographics

demographic
index
Female
100
Male
96
<24
98
25-34
104
35-44
92
45-54
106
55-64
110
65+
108
African American
91
Asian
67
Caucasian
107
Hispanic
78
demographic
index
Has Kids
95
No Kids
111
- $20k
87
$20k-40k
102
$40k-60k
103
$60k-80k
102
$80k-100k
97
$100k-125k
108
$125k +
94
No College
93
College
102
Adv. Degree
101

Understand Resolve Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Resolve Basket Affinity & Size

brand
basket affinity
Febreze 8.8x
Lysol 8.5x
Swiffer 7.6x
Clorox 7.0x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
361

Where is Resolve Purchased?

channels
index
Beauty
3
Club
2
Dollar
333
Drug
51
Food
37
Gas & Convenience
1
Mass
171
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
Lean Cuisine 1.3x
Ro-Tel 1.3x
CoverGirl 1.3x

How Did They Pay?

method
index
Cash
94
Credit
95
Debit
115
Food Stamps
44

When is Resolve Purchased?

day of week
Sun
17.3%
Mon
13.3%
Tue
11.4%
Wed
11.7%
Thu
12.7%
Fri
15.4%
Sat
18.2%
time of day
Morning
15.8%
Noon
18.1%
Afternoon
35.3%
Evening
24.3%
Late
6.5%

Get More Resolve Data

Contact us for the latest Resolve consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Resolve consumers switch to?

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Why do consumers stop buying Resolve products?

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Which retailers do Resolve shoppers prefer to shop at?

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What motivates consumers to try Resolve products?

Research the Resolve Target Market

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Who actually buys Resolve? Do these consumers match the intended target market of Resolve?

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What motivates the target market to buy Resolve?

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What other target market should Resolve look at?

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Which other brands have a similar target market?

About Our Resolve Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.