Resolve Consumer Insights

Who buys Resolve?

A Resolve consumer is generally higher income, Caucasian, and older age. Resolve consumers are more likely to purchase Resolve during larger pantry stocking trips. Brands such as Febreze, Lysol, and Swiffer also tend to be purchased in the same trip. See sample consumer insights data below.

Resolve Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.94
% of Basket $ (median)
7.0%
Total Basket $ (median)
$56.33

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Resolve Consumer Demographics

demographic
index
Female
100
Male
96
<24
98
25-34
104
35-44
92
45-54
106
55-64
110
65+
108
African American
91
Asian
67
Caucasian
107
Hispanic
78
demographic
index
Has Kids
95
No Kids
111
- $20k
87
$20k-40k
102
$40k-60k
103
$60k-80k
102
$80k-100k
97
$100k-125k
108
$125k +
94
No College
93
College
102
Adv. Degree
101

Understand Resolve Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Resolve Basket Affinity & Size

brand
basket affinity
Febreze 8.8x
Lysol 8.5x
Swiffer 7.6x
Clorox 7.0x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
361

Where is Resolve Purchased?

channels
index
Beauty
3
Club
2
Dollar
333
Drug
51
Food
37
Gas & Convenience
1
Mass
171
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
Lean Cuisine 1.3x
Ro-Tel 1.3x
CoverGirl 1.3x

How Did They Pay?

method
index
Cash
94
Credit
95
Debit
115
Food Stamps
44

When is Resolve Purchased?

day of week
Sun
17.3%
Mon
13.3%
Tue
11.4%
Wed
11.7%
Thu
12.7%
Fri
15.4%
Sat
18.2%
time of day
Morning
15.8%
Noon
18.1%
Afternoon
35.3%
Evening
24.3%
Late
6.5%

About Our Resolve Consumer Insights

How do we know who buys Resolve? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Resolve consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.