Resolve Consumer Insights

Who buys Resolve?

A Resolve consumer is generally higher income, Caucasian, and older age. Resolve consumers are more likely to purchase Resolve during larger pantry stocking trips. Brands such as Febreze, Lysol, and Swiffer also tend to be purchased in the same trip. Sample consumer insights data below.

Resolve Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.94
% of Basket $ (median)
7.0%
Total Basket $ (median)
$56.33

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Resolve Consumer Demographics

demographic
index
Female
100
Male
96
<24
98
25-34
104
35-44
92
45-54
106
55-64
110
65+
108
African American
91
Asian
67
Caucasian
107
Hispanic
78
demographic
index
Has Kids
95
No Kids
111
- $20k
87
$20k-40k
102
$40k-60k
103
$60k-80k
102
$80k-100k
97
$100k-125k
108
$125k +
94
No College
93
College
102
Adv. Degree
101

Understand Resolve Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Resolve Basket Affinity & Size

brand
basket affinity
Febreze 8.8x
Lysol 8.5x
Swiffer 7.6x
Clorox 7.0x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
361

Where is Resolve Purchased?

channels
index
Beauty
3
Club
2
Dollar
333
Drug
51
Food
37
Gas & Convenience
1
Mass
171
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
Lean Cuisine 1.3x
Ro-Tel 1.3x
CoverGirl 1.3x

How Did They Pay?

method
index
Cash
94
Credit
95
Debit
115
Food Stamps
44

When is Resolve Purchased?

day of week
Sun
17.3%
Mon
13.3%
Tue
11.4%
Wed
11.7%
Thu
12.7%
Fri
15.4%
Sat
18.2%
time of day
Morning
15.8%
Noon
18.1%
Afternoon
35.3%
Evening
24.3%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Resolve consumers purchase?

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Why do Resolve consumers try new brands?

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Where do Resolve consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Resolve Target Market

Arrow and target

Who actually buys Resolve? Do these consumers match the intended target market of Resolve?

Thought bubble

What motivates the target market to purchase Resolve?

magnifying glass

What other target market should Resolve look at?

venn diagram

Which other brands have a similar target market?

About Our Resolve Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.