Revlon Consumer Insights

Who buys Revlon?

A Revlon consumer is generally very low income, Asian, and adolescent age. Revlon consumers are more likely to purchase Revlon during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Revlon Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.67
% of Basket $ (median)
21.9%
Total Basket $ (median)
$30.43

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Revlon Consumer Demographics

demographic
index
Female
103
Male
73
<24
157
25-34
110
35-44
92
45-54
95
55-64
100
65+
94
African American
88
Asian
168
Caucasian
87
Hispanic
153
demographic
index
Has Kids
93
No Kids
117
- $20k
124
$20k-40k
119
$40k-60k
105
$60k-80k
96
$80k-100k
91
$100k-125k
90
$125k +
77
No College
105
College
101
Adv. Degree
90

Understand Revlon Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Revlon Basket Affinity & Size

brand
basket affinity
CoverGirl 20.4x
Neutrogena 10.4x
TRESemme 9.5x
Olay 8.2x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
107
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
183

Where is Revlon Purchased?

channels
index
Beauty
827
Club
9
Dollar
23
Drug
688
Food
16
Gas & Convenience
4
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
CoverGirl 1.3x
Neutrogena 1.3x
Olay 1.3x
Yoplait Light 1.2x

How Did They Pay?

method
index
Cash
137
Credit
92
Debit
94
Food Stamps
36

When is Revlon Purchased?

day of week
Sun
17.1%
Mon
12.3%
Tue
12.0%
Wed
12.5%
Thu
13.1%
Fri
15.5%
Sat
17.4%
time of day
Morning
14.3%
Noon
16.2%
Afternoon
33.8%
Evening
27.9%
Late
7.8%

About Our Revlon Consumer Insights

How do we know who buys Revlon? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Revlon consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.