Revlon Colorsilk Consumer Insights

Who buys Revlon Colorsilk?

A Revlon Colorsilk consumer is generally very low income, Hispanic, and adolescent age. Revlon Colorsilk consumers are more likely to purchase Revlon Colorsilk during larger pantry stocking trips. Brands such as Suave, TRESemme, and CoverGirl also tend to be purchased in the same trip. See sample consumer insights data below.

Revlon Colorsilk Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
11.0%
Total Basket $ (median)
$27.29

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Revlon Colorsilk Consumer Demographics

demographic
index
Female
101
Male
91
<24
194
25-34
96
35-44
89
45-54
108
55-64
113
65+
102
African American
56
Asian
172
Caucasian
82
Hispanic
205
demographic
index
Has Kids
92
No Kids
119
- $20k
182
$20k-40k
154
$40k-60k
116
$60k-80k
90
$80k-100k
71
$100k-125k
55
$125k +
39
No College
147
College
97
Adv. Degree
57

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Revlon Colorsilk Basket Affinity & Size

brand
basket affinity
Suave 7.9x
TRESemme 7.9x
CoverGirl 7.0x
Gain 5.2x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
237

Where is Revlon Colorsilk Purchased?

channels
index
Beauty
13
Club
0
Dollar
155
Drug
286
Food
35
Gas & Convenience
1
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.7x
Marlboro 1.7x
Hawaiian Punch 1.5x
Red Bull 1.4x

How Did They Pay?

method
index
Cash
164
Credit
72
Debit
97
Food Stamps
85

When is Revlon Colorsilk Purchased?

day of week
Sun
15.6%
Mon
12.5%
Tue
12.3%
Wed
13.1%
Thu
13.1%
Fri
15.3%
Sat
18.0%
time of day
Morning
14.5%
Noon
15.8%
Afternoon
34.4%
Evening
27.6%
Late
7.7%

Get More Revlon Colorsilk Data

Contact us for the latest Revlon Colorsilk consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Revlon Colorsilk consumers switch to?

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Why do consumers stop buying Revlon Colorsilk products?

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Which retailers do Revlon Colorsilk shoppers prefer to shop at?

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What motivates consumers to try Revlon Colorsilk products?

Research the Revlon Colorsilk Target Market

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Who actually buys Revlon Colorsilk? Do these consumers match the intended target market of Revlon Colorsilk?

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What motivates the target market to buy Revlon Colorsilk?

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What other target market should Revlon Colorsilk look at?

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Which other brands have a similar target market?

About Our Revlon Colorsilk Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.