Revlon Colorstay Consumer Insights

Who buys Revlon Colorstay?

A Revlon Colorstay consumer is generally lower income, Asian, and adolescent age. Revlon Colorstay consumers are more likely to purchase Revlon Colorstay during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Revlon Colorstay Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.79
% of Basket $ (median)
32.3%
Total Basket $ (median)
$24.09

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Revlon Colorstay Consumer Demographics

demographic
index
Female
104
Male
64
<24
171
25-34
120
35-44
91
45-54
88
55-64
88
65+
81
African American
86
Asian
198
Caucasian
83
Hispanic
159
demographic
index
Has Kids
93
No Kids
116
- $20k
119
$20k-40k
120
$40k-60k
105
$60k-80k
96
$80k-100k
92
$100k-125k
95
$125k +
72
No College
104
College
102
Adv. Degree
86

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Revlon Colorstay Basket Affinity & Size

brand
basket affinity
CoverGirl 28.6x
Neutrogena 15.3x
Secret 8.3x
TRESemme 8.0x
basket size
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
115
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
158

Where is Revlon Colorstay Purchased?

channels
index
Beauty
808
Dollar
0
Drug
973
Food
9
Gas & Convenience
1
Mass
67
regions
hover to view index

What Else Do They Buy?

brand
household affinity
CoverGirl 1.6x
Listerine 1.4x
TRESemme 1.4x
Olay 1.4x

How Did They Pay?

method
index
Cash
156
Credit
88
Debit
88
Food Stamps
25

When is Revlon Colorstay Purchased?

day of week
Sun
18.2%
Mon
11.8%
Tue
12.6%
Wed
12.4%
Thu
13.0%
Fri
15.1%
Sat
16.8%
time of day
Morning
14.2%
Noon
15.9%
Afternoon
33.4%
Evening
28.8%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Revlon Colorstay consumers purchase?

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Why do Revlon Colorstay consumers try new brands?

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Where do Revlon Colorstay consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Revlon Colorstay Target Market

Arrow and target

Who actually buys Revlon Colorstay? Do these consumers match the intended target market of Revlon Colorstay?

Thought bubble

What motivates the target market to purchase Revlon Colorstay?

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What other target market should Revlon Colorstay look at?

venn diagram

Which other brands have a similar target market?

About Our Revlon Colorstay Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.