Revlon Colorstay Consumer Insights

Who buys Revlon Colorstay?

A Revlon Colorstay consumer is generally lower income, Asian, and adolescent age. Revlon Colorstay consumers are more likely to purchase Revlon Colorstay during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Revlon Colorstay Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.79
% of Basket $ (median)
32.3%
Total Basket $ (median)
$24.09

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Revlon Colorstay Consumer Demographics

demographic
index
Female
104
Male
64
<24
171
25-34
120
35-44
91
45-54
88
55-64
88
65+
81
African American
86
Asian
198
Caucasian
83
Hispanic
159
demographic
index
Has Kids
93
No Kids
116
- $20k
119
$20k-40k
120
$40k-60k
105
$60k-80k
96
$80k-100k
92
$100k-125k
95
$125k +
72
No College
104
College
102
Adv. Degree
86

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Revlon Colorstay Basket Affinity & Size

brand
basket affinity
CoverGirl 28.6x
Neutrogena 15.3x
Secret 8.3x
TRESemme 8.0x
basket size
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
115
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
158

Where is Revlon Colorstay Purchased?

channels
index
Beauty
808
Dollar
0
Drug
973
Food
9
Gas & Convenience
1
Mass
67
regions
hover to view index

What Else Do They Buy?

brand
household affinity
CoverGirl 1.6x
Listerine 1.4x
TRESemme 1.4x
Olay 1.4x

How Did They Pay?

method
index
Cash
156
Credit
88
Debit
88
Food Stamps
25

When is Revlon Colorstay Purchased?

day of week
Sun
18.2%
Mon
11.8%
Tue
12.6%
Wed
12.4%
Thu
13.0%
Fri
15.1%
Sat
16.8%
time of day
Morning
14.2%
Noon
15.9%
Afternoon
33.4%
Evening
28.8%
Late
7.6%

About Our Revlon Colorstay Consumer Insights

How do we know who buys Revlon Colorstay? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Revlon Colorstay consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.