Rex Goliath Consumer Insights

Who buys Rex Goliath?

A Rex Goliath consumer is generally higher income, Caucasian, and older age. Rex Goliath consumers are more likely to purchase Rex Goliath during larger pantry stocking trips. Brands such as Ocean Spray, YoCrunch, and Fresh Selections also tend to be purchased in the same trip. See sample consumer insights data below.

Rex Goliath Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.49
% of Basket $ (median)
19.0%
Total Basket $ (median)
$34.07

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rex Goliath Consumer Demographics

demographic
index
Female
93
Male
164
<24
43
25-34
89
35-44
86
45-54
110
55-64
183
65+
156
African American
50
Asian
57
Caucasian
112
Hispanic
55
demographic
index
Has Kids
76
No Kids
154
- $20k
39
$20k-40k
70
$40k-60k
86
$60k-80k
109
$80k-100k
86
$100k-125k
182
$125k +
126
No College
45
College
102
Adv. Degree
156

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Rex Goliath Basket Affinity & Size

brand
basket affinity
Ocean Spray 5.0x
YoCrunch 4.8x
Fresh Selections 4.8x
Jennie-O 4.7x
basket size
index
Urgent Need (1-2 Items)
41
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
226

Where is Rex Goliath Purchased?

channels
index
Club
1
Dollar
4
Drug
113
Food
195
Gas & Convenience
50
Mass
56
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.7x
Nabisco Triscuit 1.6x
Smart Balance 1.6x
Archer Farms 1.5x

How Did They Pay?

method
index
Cash
95
Credit
136
Debit
79
Food Stamps
24

When is Rex Goliath Purchased?

day of week
Sun
10.8%
Mon
11.5%
Tue
12.2%
Wed
13.0%
Thu
13.1%
Fri
19.8%
Sat
19.6%
time of day
Morning
9.1%
Noon
14.8%
Afternoon
37.9%
Evening
32.6%
Late
5.5%

About Our Rex Goliath Consumer Insights

How do we know who buys Rex Goliath? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Rex Goliath consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.