Reynolds Consumer Insights

Who buys Reynolds?

A Reynolds consumer is generally very high income, African American, and senior age. Reynolds consumers are more likely to purchase Reynolds during larger pantry stocking trips. Brands such as Hefty, Duncan Hines, and Ziploc also tend to be purchased in the same trip. See sample consumer insights data below.

Reynolds Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.39
% of Basket $ (median)
4.1%
Total Basket $ (median)
$58.58

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Reynolds Consumer Demographics

demographic
index
Female
101
Male
89
<24
87
25-34
90
35-44
96
45-54
109
55-64
121
65+
144
African American
124
Asian
88
Caucasian
101
Hispanic
88
demographic
index
Has Kids
95
No Kids
112
- $20k
81
$20k-40k
89
$40k-60k
96
$60k-80k
104
$80k-100k
106
$100k-125k
108
$125k +
114
No College
98
College
99
Adv. Degree
106

Understand Reynolds Consumer Behavior

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Reynolds Basket Affinity & Size

brand
basket affinity
Hefty 6.2x
Duncan Hines 5.7x
Ziploc 5.3x
Betty Crocker 4.5x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
424

Where is Reynolds Purchased?

channels
index
Beauty
52
Club
104
Dollar
64
Drug
26
Food
100
Gas & Convenience
3
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.3x
Yoplait Light 1.2x
Duncan Hines 1.2x
Sweet Baby Ray's 1.2x

How Did They Pay?

method
index
Cash
95
Credit
104
Debit
105
Food Stamps
51

When is Reynolds Purchased?

day of week
Sun
17.0%
Mon
12.4%
Tue
11.9%
Wed
12.7%
Thu
12.3%
Fri
15.3%
Sat
18.3%
time of day
Morning
16.7%
Noon
19.0%
Afternoon
35.4%
Evening
23.4%
Late
5.5%

About Our Reynolds Consumer Insights

How do we know who buys Reynolds? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Reynolds consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.