Reynolds Consumer Insights

Who buys Reynolds? Reynolds consumers are generally very high income, African American, and senior age. Reynolds consumers are more likely to purchase Reynolds during larger pantry stocking trips. Brands such as Hefty, Duncan Hines, and Ziploc also tend to be purchased in the same trip. Sample consumer insights data below.

Reynolds Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.39
% of Basket $ (median)
4.1%
Total Basket $ (median)
$58.58

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Reynolds Consumer Demographics

demographic
index
Female
101
Male
89
<24
87
25-34
90
35-44
96
45-54
109
55-64
121
65+
144
African American
124
Asian
88
Caucasian
101
Hispanic
88
demographic
index
Has Kids
95
No Kids
112
- $20k
81
$20k-40k
89
$40k-60k
96
$60k-80k
104
$80k-100k
106
$100k-125k
108
$125k +
114
No College
98
College
99
Adv. Degree
106

Understand Reynolds Consumer Behavior

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Reynolds Basket Affinity & Size

brand
basket affinity
Hefty 6.2x
Duncan Hines 5.7x
Ziploc 5.3x
Betty Crocker 4.5x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
424

Where is Reynolds Purchased?

channels
index
Beauty
52
Club
104
Dollar
64
Drug
26
Food
100
Gas & Convenience
3
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.3x
Yoplait Light 1.2x
Duncan Hines 1.2x
Sweet Baby Ray's 1.2x

How Did They Pay?

method
index
Cash
95
Credit
104
Debit
105
Food Stamps
51

When is Reynolds Purchased?

day of week
Sun
17.0%
Mon
12.4%
Tue
11.9%
Wed
12.7%
Thu
12.3%
Fri
15.3%
Sat
18.3%
time of day
Morning
16.7%
Noon
19.0%
Afternoon
35.4%
Evening
23.4%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Reynolds consumers purchase?

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Why do Reynolds consumers try new brands?

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Where do Reynolds consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Reynolds Target Market

Arrow and target

Who actually buys Reynolds? Do these consumers match the intended target market of Reynolds?

Thought bubble

What motivates the target market to purchase Reynolds?

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What other target market should Reynolds look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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