Reynolds Wrap Consumer Insights

Who buys Reynolds Wrap? A Reynolds Wrap consumer is generally very high income, African American, and senior age. Reynolds Wrap consumers are more likely to purchase Reynolds Wrap during larger pantry stocking trips. Brands such as Hefty, Ziploc, and Dixie also tend to be purchased in the same trip. Sample consumer insights data below.

Reynolds Wrap Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.69
% of Basket $ (median)
5.4%
Total Basket $ (median)
$67.93

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Reynolds Wrap Consumer Demographics

demographic
index
Female
101
Male
95
<24
88
25-34
86
35-44
97
45-54
111
55-64
123
65+
147
African American
140
Asian
94
Caucasian
99
Hispanic
96
demographic
index
Has Kids
95
No Kids
111
- $20k
86
$20k-40k
88
$40k-60k
94
$60k-80k
103
$80k-100k
103
$100k-125k
108
$125k +
120
No College
101
College
99
Adv. Degree
105

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Reynolds Wrap Basket Affinity & Size

brand
basket affinity
Hefty 8.7x
Ziploc 6.8x
Dixie 5.2x
Bounty 4.7x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
458

Where is Reynolds Wrap Purchased?

channels
index
Club
116
Dollar
23
Drug
34
Food
109
Gas & Convenience
3
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.2x
Charmin 1.2x
Sweet Baby Ray's 1.2x
Nabisco Triscuit 1.2x

How Did They Pay?

method
index
Cash
97
Credit
105
Debit
104
Food Stamps
53

When is Reynolds Wrap Purchased?

day of week
Sun
17.8%
Mon
12.3%
Tue
11.8%
Wed
12.5%
Thu
12.1%
Fri
15.1%
Sat
18.3%
time of day
Morning
16.2%
Noon
19.1%
Afternoon
35.8%
Evening
23.3%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Reynolds Wrap consumers purchase?

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Why do Reynolds Wrap consumers try new brands?

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Where do Reynolds Wrap consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Reynolds Wrap Target Market

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Who actually buys Reynolds Wrap? Do these consumers match the intended target market of Reynolds Wrap?

Thought bubble

What motivates the target market to purchase Reynolds Wrap?

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What other target market should Reynolds Wrap look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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