Reynolds Wrap Consumer Insights

Who buys Reynolds Wrap?

A Reynolds Wrap consumer is generally very high income, African American, and senior age. Reynolds Wrap consumers are more likely to purchase Reynolds Wrap during larger pantry stocking trips. Brands such as Hefty, Ziploc, and Dixie also tend to be purchased in the same trip. See sample consumer insights data below.

Reynolds Wrap Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.69
% of Basket $ (median)
5.4%
Total Basket $ (median)
$67.93

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Reynolds Wrap Consumer Demographics

demographic
index
Female
101
Male
95
<24
88
25-34
86
35-44
97
45-54
111
55-64
123
65+
147
African American
140
Asian
94
Caucasian
99
Hispanic
96
demographic
index
Has Kids
95
No Kids
111
- $20k
86
$20k-40k
88
$40k-60k
94
$60k-80k
103
$80k-100k
103
$100k-125k
108
$125k +
120
No College
101
College
99
Adv. Degree
105

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Reynolds Wrap Basket Affinity & Size

brand
basket affinity
Hefty 8.7x
Ziploc 6.8x
Dixie 5.2x
Bounty 4.7x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
458

Where is Reynolds Wrap Purchased?

channels
index
Club
116
Dollar
23
Drug
34
Food
109
Gas & Convenience
3
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.2x
Charmin 1.2x
Sweet Baby Ray's 1.2x
Nabisco Triscuit 1.2x

How Did They Pay?

method
index
Cash
97
Credit
105
Debit
104
Food Stamps
53

When is Reynolds Wrap Purchased?

day of week
Sun
17.8%
Mon
12.3%
Tue
11.8%
Wed
12.5%
Thu
12.1%
Fri
15.1%
Sat
18.3%
time of day
Morning
16.2%
Noon
19.1%
Afternoon
35.8%
Evening
23.3%
Late
5.7%

Get More Reynolds Wrap Data

Contact us for the latest Reynolds Wrap consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Reynolds Wrap consumers switch to?

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Why do consumers stop buying Reynolds Wrap products?

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Which retailers do Reynolds Wrap shoppers prefer to shop at?

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What motivates consumers to try Reynolds Wrap products?

Research the Reynolds Wrap Target Market

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Who actually buys Reynolds Wrap? Do these consumers match the intended target market of Reynolds Wrap?

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What motivates the target market to buy Reynolds Wrap?

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What other target market should Reynolds Wrap look at?

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Which other brands have a similar target market?

About Our Reynolds Wrap Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.