Rhodes Consumer Insights

Who buys Rhodes?

A Rhodes consumer is generally slightly higher income, Caucasian, and senior age. Rhodes consumers are more likely to purchase Rhodes during larger pantry stocking trips. Brands such as Cool Whip, Jello, and Blue Bonnet also tend to be purchased in the same trip. See sample consumer insights data below.

Rhodes Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.94
% of Basket $ (median)
4.8%
Total Basket $ (median)
$82.58

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rhodes Consumer Demographics

demographic
index
Female
101
Male
88
<24
77
25-34
84
35-44
100
45-54
107
55-64
128
65+
156
African American
25
Asian
35
Caucasian
120
Hispanic
25
demographic
index
Has Kids
100
No Kids
100
- $20k
79
$20k-40k
95
$40k-60k
103
$60k-80k
108
$80k-100k
122
$100k-125k
100
$125k +
80
No College
105
College
99
Adv. Degree
98

Understand Rhodes Consumer Behavior

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Rhodes Basket Affinity & Size

brand
basket affinity
Cool Whip 6.7x
Jello 5.7x
Blue Bonnet 5.6x
Farmers Market 5.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
533

Where is Rhodes Purchased?

channels
index
Club
10
Drug
14
Food
74
Gas & Convenience
3
Mass
160
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cool Whip 1.6x
Farmers Market 1.5x
Armour 1.5x
Vlasic 1.5x

How Did They Pay?

method
index
Cash
103
Credit
98
Debit
101
Food Stamps
107

When is Rhodes Purchased?

day of week
Sun
14.9%
Mon
12.7%
Tue
12.7%
Wed
12.6%
Thu
10.8%
Fri
16.9%
Sat
19.4%
time of day
Morning
17.8%
Noon
18.9%
Afternoon
33.8%
Evening
23.0%
Late
6.5%

Get More Rhodes Data

Contact us for the latest Rhodes consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Rhodes consumers switch to?

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Why do consumers stop buying Rhodes products?

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Which retailers do Rhodes shoppers prefer to shop at?

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What motivates consumers to try Rhodes products?

Research the Rhodes Target Market

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Who actually buys Rhodes? Do these consumers match the intended target market of Rhodes?

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What motivates the target market to buy Rhodes?

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What other target market should Rhodes look at?

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Which other brands have a similar target market?

About Our Rhodes Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.