Rhodes Consumer Insights

Who buys Rhodes? A Rhodes consumer is generally slightly higher income, Caucasian, and senior age. Rhodes consumers are more likely to purchase Rhodes during larger pantry stocking trips. Brands such as Cool Whip, Jello, and Blue Bonnet also tend to be purchased in the same trip. Sample consumer insights data below.

Rhodes Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.94
% of Basket $ (median)
4.8%
Total Basket $ (median)
$82.58

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Rhodes Consumer Demographics

demographic
index
Female
101
Male
88
<24
77
25-34
84
35-44
100
45-54
107
55-64
128
65+
156
African American
25
Asian
35
Caucasian
120
Hispanic
25
demographic
index
Has Kids
100
No Kids
100
- $20k
79
$20k-40k
95
$40k-60k
103
$60k-80k
108
$80k-100k
122
$100k-125k
100
$125k +
80
No College
105
College
99
Adv. Degree
98

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Rhodes Basket Affinity & Size

brand
basket affinity
Cool Whip 6.7x
Jello 5.7x
Blue Bonnet 5.6x
Farmers Market 5.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
533

Where is Rhodes Purchased?

channels
index
Club
10
Drug
14
Food
74
Gas & Convenience
3
Mass
160
regions
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What Else Do They Buy?

brand
household affinity
Cool Whip 1.6x
Farmers Market 1.5x
Armour 1.5x
Vlasic 1.5x

How Did They Pay?

method
index
Cash
103
Credit
98
Debit
101
Food Stamps
107

When is Rhodes Purchased?

day of week
Sun
14.9%
Mon
12.7%
Tue
12.7%
Wed
12.6%
Thu
10.8%
Fri
16.9%
Sat
19.4%
time of day
Morning
17.8%
Noon
18.9%
Afternoon
33.8%
Evening
23.0%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Rhodes consumers purchase?

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Why do Rhodes consumers try new brands?

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Where do Rhodes consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Rhodes Target Market

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Who actually buys Rhodes? Do these consumers match the intended target market of Rhodes?

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What motivates the target market to purchase Rhodes?

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What other target market should Rhodes look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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