Rice-A-Roni Consumer Insights

Who buys Rice-A-Roni?

A Rice-A-Roni consumer is generally lower income, Caucasian, and upper middle age. Rice-A-Roni consumers are more likely to purchase Rice-A-Roni during larger pantry stocking trips. Brands such as Kraft Macaroni & Cheese, Old El Paso, and Chef Boyardee also tend to be purchased in the same trip. See sample consumer insights data below.

Rice-A-Roni Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
2.6%
Total Basket $ (median)
$77.12

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rice-A-Roni Consumer Demographics

demographic
index
Female
100
Male
97
<24
103
25-34
96
35-44
98
45-54
109
55-64
97
65+
102
African American
96
Asian
78
Caucasian
104
Hispanic
88
demographic
index
Has Kids
101
No Kids
97
- $20k
95
$20k-40k
104
$40k-60k
100
$60k-80k
100
$80k-100k
101
$100k-125k
104
$125k +
93
No College
107
College
101
Adv. Degree
84

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Rice-A-Roni Basket Affinity & Size

brand
basket affinity
Kraft Macaroni & Cheese 5.3x
Old El Paso 4.9x
Chef Boyardee 4.7x
Maruchan Ramen 4.3x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
541

Where is Rice-A-Roni Purchased?

channels
index
Club
99
Dollar
64
Drug
16
Food
156
Gas & Convenience
7
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.3x
Totino's Pizza Rolls 1.3x
Hostess 1.3x
Gatorade G2 1.3x

How Did They Pay?

method
index
Cash
110
Credit
88
Debit
101
Food Stamps
151

When is Rice-A-Roni Purchased?

day of week
Sun
19.5%
Mon
14.3%
Tue
12.1%
Wed
11.7%
Thu
11.6%
Fri
13.5%
Sat
17.3%
time of day
Morning
14.0%
Noon
17.8%
Afternoon
37.1%
Evening
25.9%
Late
5.1%

Get More Rice-A-Roni Data

Contact us for the latest Rice-A-Roni consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Rice-A-Roni consumers switch to?

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Why do consumers stop buying Rice-A-Roni products?

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Which retailers do Rice-A-Roni shoppers prefer to shop at?

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What motivates consumers to try Rice-A-Roni products?

Research the Rice-A-Roni Target Market

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Who actually buys Rice-A-Roni? Do these consumers match the intended target market of Rice-A-Roni?

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What motivates the target market to purchase Rice-A-Roni?

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What other target market should Rice-A-Roni look at?

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Which other brands have a similar target market?

About Our Rice-A-Roni Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.