Rice-A-Roni Cheesy Pleasers Consumer Insights

Who buys Rice-A-Roni Cheesy Pleasers? A Rice-A-Roni Cheesy Pleasers consumer is generally slightly lower income, Caucasian, and young adult age. Rice-A-Roni Cheesy Pleasers consumers are more likely to purchase Rice-A-Roni Cheesy Pleasers during larger pantry stocking trips. Brands such as Maruchan Ramen, Kraft Macaroni & Cheese, and Old El Paso also tend to be purchased in the same trip. Sample consumer insights data below.

Rice-A-Roni Cheesy Pleasers Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.02
% of Basket $ (median)
1.5%
Total Basket $ (median)
$66.63

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Rice-A-Roni Cheesy Pleasers Consumer Demographics

demographic
index
Female
102
Male
82
<24
98
25-34
124
35-44
101
45-54
93
55-64
46
65+
56
African American
95
Asian
20
Caucasian
115
Hispanic
36
demographic
index
Has Kids
111
No Kids
75
- $20k
112
$20k-40k
120
$40k-60k
134
$60k-80k
89
$80k-100k
99
$100k-125k
79
$125k +
48
No College
113
College
105
Adv. Degree
59

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Rice-A-Roni Cheesy Pleasers Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 7.9x
Kraft Macaroni & Cheese 6.2x
Old El Paso 5.8x
Totino's Pizza Rolls 4.8x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
15
Fill Up (11-20 Items)
96
Pantry Stocking (21+ Items)
630

Where is Rice-A-Roni Cheesy Pleasers Purchased?

channels
index
Drug
10
Food
76
Mass
162
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.8x
Marlboro Gold Pack 1.7x
Totino's Party Pizza 1.6x
Diet Mountain Dew 1.6x

How Did They Pay?

method
index
Cash
110
Credit
75
Debit
108
Food Stamps
209

When is Rice-A-Roni Cheesy Pleasers Purchased?

day of week
Sun
19.7%
Mon
12.9%
Tue
11.5%
Wed
10.5%
Thu
11.8%
Fri
15.1%
Sat
18.4%
time of day
Morning
16.9%
Noon
15.7%
Afternoon
33.6%
Evening
27.1%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Rice-A-Roni Cheesy Pleasers consumers purchase?

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Why do Rice-A-Roni Cheesy Pleasers consumers try new brands?

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Where do Rice-A-Roni Cheesy Pleasers consumers prefer to shop?

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Data Highlights

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Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

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The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

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Every retailer, from Big Box to Bodegas to Online.

Research the Rice-A-Roni Cheesy Pleasers Target Market

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Who actually buys Rice-A-Roni Cheesy Pleasers? Do these consumers match the intended target market of Rice-A-Roni Cheesy Pleasers?

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What motivates the target market to purchase Rice-A-Roni Cheesy Pleasers?

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What other target market should Rice-A-Roni Cheesy Pleasers look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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