Rice Chex Consumer Insights

Who buys Rice Chex?

A Rice Chex consumer is generally slightly lower income, Caucasian, and senior age. Rice Chex consumers are more likely to purchase Rice Chex during larger pantry stocking trips. Brands such as General Mills Cheerios, General Mills Honey Nut Cheerios, and Jif also tend to be purchased in the same trip. See sample consumer insights data below.

Rice Chex Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.32
% of Basket $ (median)
4.8%
Total Basket $ (median)
$69.14

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rice Chex Consumer Demographics

demographic
index
Female
102
Male
85
<24
83
25-34
98
35-44
96
45-54
99
55-64
125
65+
132
African American
36
Asian
49
Caucasian
114
Hispanic
51
demographic
index
Has Kids
100
No Kids
100
- $20k
82
$20k-40k
102
$40k-60k
109
$60k-80k
96
$80k-100k
104
$100k-125k
104
$125k +
92
No College
86
College
100
Adv. Degree
118

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Rice Chex Basket Affinity & Size

brand
basket affinity
General Mills Cheerios 10.4x
General Mills Honey Nut Cheerios 6.2x
Jif 5.9x
Skippy 5.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
464

Where is Rice Chex Purchased?

channels
index
Club
2
Dollar
5
Drug
62
Food
166
Gas & Convenience
13
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Cheerios 1.5x
Snyders Of Hanover 1.5x
Nabisco Triscuit 1.4x
Kelloggs Frosted Mini Wheat 1.4x

How Did They Pay?

method
index
Cash
106
Credit
97
Debit
83
Food Stamps
247

When is Rice Chex Purchased?

day of week
Sun
16.3%
Mon
14.3%
Tue
13.6%
Wed
12.7%
Thu
12.5%
Fri
13.9%
Sat
16.6%
time of day
Morning
16.6%
Noon
17.8%
Afternoon
32.9%
Evening
25.3%
Late
7.4%

About Our Rice Chex Consumer Insights

How do we know who buys Rice Chex? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Rice Chex consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.