Rice Dream Consumer Insights

Who buys Rice Dream?

A Rice Dream consumer is generally median income, Asian, and adolescent age. Rice Dream consumers are more likely to purchase Rice Dream during larger pantry stocking trips. Brands such as Post Honey Bunches Of Oats, Birds Eye, and Mott's also tend to be purchased in the same trip. See sample consumer insights data below.

Rice Dream Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.49
% of Basket $ (median)
7.5%
Total Basket $ (median)
$46.59

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rice Dream Consumer Demographics

demographic
index
Female
99
Male
111
<24
185
25-34
104
35-44
107
45-54
80
55-64
78
65+
87
African American
137
Asian
166
Caucasian
93
Hispanic
97
demographic
index
Has Kids
110
No Kids
77
- $20k
62
$20k-40k
104
$40k-60k
88
$60k-80k
124
$80k-100k
109
$100k-125k
102
$125k +
89
No College
81
College
96
Adv. Degree
142

Understand Rice Dream Consumer Behavior

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Rice Dream Basket Affinity & Size

brand
basket affinity
Post Honey Bunches Of Oats 7.5x
Birds Eye 7.3x
Mott's 6.9x
Bolthouse Farms 6.9x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
400

Where is Rice Dream Purchased?

channels
index
Club
2
Drug
9
Food
124
Gas & Convenience
2
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Almond Breeze 1.7x
Silk 1.6x
Nutella 1.6x

How Did They Pay?

method
index
Cash
113
Credit
97
Debit
96
Food Stamps
101

When is Rice Dream Purchased?

day of week
Sun
16.6%
Mon
14.6%
Tue
13.4%
Wed
12.1%
Thu
11.6%
Fri
15.6%
Sat
16.1%
time of day
Morning
14.1%
Noon
14.7%
Afternoon
31.9%
Evening
28.2%
Late
11.2%

Get More Rice Dream Data

Contact us for the latest Rice Dream consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Rice Dream consumers switch to?

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Why do consumers stop buying Rice Dream products?

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Which retailers do Rice Dream shoppers prefer to shop at?

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What motivates consumers to try Rice Dream products?

Research the Rice Dream Target Market

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Who actually buys Rice Dream? Do these consumers match the intended target market of Rice Dream?

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What motivates the target market to buy Rice Dream?

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What other target market should Rice Dream look at?

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Which other brands have a similar target market?

About Our Rice Dream Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.