Rice Dream Consumer Insights

Who buys Rice Dream? A Rice Dream consumer is generally median income, Asian, and adolescent age. Rice Dream consumers are more likely to purchase Rice Dream during larger pantry stocking trips. Brands such as Post Honey Bunches Of Oats, Birds Eye, and Mott's also tend to be purchased in the same trip. Sample consumer insights data below.

Rice Dream Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
7.5%
Total Basket $ (median)
$46.59

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Rice Dream Consumer Demographics

demographic
index
Female
99
Male
111
<24
185
25-34
104
35-44
107
45-54
80
55-64
78
65+
87
African American
137
Asian
166
Caucasian
93
Hispanic
97
demographic
index
Has Kids
110
No Kids
77
- $20k
62
$20k-40k
104
$40k-60k
88
$60k-80k
124
$80k-100k
109
$100k-125k
102
$125k +
89
No College
81
College
96
Adv. Degree
142

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Rice Dream Basket Affinity & Size

brand
basket affinity
Post Honey Bunches Of Oats 7.5x
Birds Eye 7.3x
Mott's 6.9x
Bolthouse Farms 6.9x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
400

Where is Rice Dream Purchased?

channels
index
Club
2
Drug
9
Food
124
Gas & Convenience
2
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Almond Breeze 1.7x
Silk 1.6x
Nutella 1.6x

How Did They Pay?

method
index
Cash
113
Credit
97
Debit
96
Food Stamps
101

When is Rice Dream Purchased?

day of week
Sun
16.6%
Mon
14.6%
Tue
13.4%
Wed
12.1%
Thu
11.6%
Fri
15.6%
Sat
16.1%
time of day
Morning
14.1%
Noon
14.7%
Afternoon
31.9%
Evening
28.2%
Late
11.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Rice Dream consumers purchase?

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Why do Rice Dream consumers try new brands?

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Where do Rice Dream consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Rice Dream Target Market

Arrow and target

Who actually buys Rice Dream? Do these consumers match the intended target market of Rice Dream?

Thought bubble

What motivates the target market to purchase Rice Dream?

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What other target market should Rice Dream look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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