Riceland Consumer Insights

Who buys Riceland?

A Riceland consumer is generally very low income, Hispanic, and adolescent age. Riceland consumers are more likely to purchase Riceland during larger pantry stocking trips. Brands such as TURKEY KNOB, Ro-Tel, and Maruchan Ramen also tend to be purchased in the same trip. See sample consumer insights data below.

Riceland Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.99
% of Basket $ (median)
3.2%
Total Basket $ (median)
$61.45

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Riceland Consumer Demographics

demographic
index
Female
93
Male
166
<24
154
25-34
124
35-44
94
45-54
88
55-64
69
65+
73
African American
321
Asian
296
Caucasian
46
Hispanic
324
demographic
index
Has Kids
97
No Kids
108
- $20k
203
$20k-40k
183
$40k-60k
90
$60k-80k
81
$80k-100k
72
$100k-125k
55
$125k +
38
No College
97
College
103
Adv. Degree
89

Understand Riceland Consumer Behavior

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Riceland Basket Affinity & Size

brand
basket affinity
TURKEY KNOB 6.0x
Ro-Tel 6.0x
Maruchan Ramen 5.9x
Generic Pma 5.7x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
456

Where is Riceland Purchased?

channels
index
Club
525
Drug
64
Food
49
Gas & Convenience
1
Mass
54
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.7x
Farmers Market 1.7x
Taylor Farms 1.5x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
118
Credit
81
Debit
77
Food Stamps
377

When is Riceland Purchased?

day of week
Sun
16.4%
Mon
14.6%
Tue
12.2%
Wed
11.4%
Thu
10.7%
Fri
15.9%
Sat
18.9%
time of day
Morning
14.3%
Noon
18.5%
Afternoon
35.9%
Evening
26.5%
Late
4.7%

Get More Riceland Data

Contact us for the latest Riceland consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Riceland consumers switch to?

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Why do consumers stop buying Riceland products?

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Which retailers do Riceland shoppers prefer to shop at?

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What motivates consumers to try Riceland products?

Research the Riceland Target Market

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Who actually buys Riceland? Do these consumers match the intended target market of Riceland?

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What motivates the target market to buy Riceland?

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What other target market should Riceland look at?

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Which other brands have a similar target market?

About Our Riceland Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.