Riceland Consumer Insights

Who buys Riceland? Riceland consumers are generally very low income, Hispanic, and adolescent age. Riceland consumers are more likely to purchase Riceland during larger pantry stocking trips. Brands such as TURKEY KNOB, Ro-Tel, and Maruchan Ramen also tend to be purchased in the same trip. Sample consumer insights data below.

Riceland Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
3.2%
Total Basket $ (median)
$61.45

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Riceland Consumer Demographics

demographic
index
Female
93
Male
166
<24
154
25-34
124
35-44
94
45-54
88
55-64
69
65+
73
African American
321
Asian
296
Caucasian
46
Hispanic
324
demographic
index
Has Kids
97
No Kids
108
- $20k
203
$20k-40k
183
$40k-60k
90
$60k-80k
81
$80k-100k
72
$100k-125k
55
$125k +
38
No College
97
College
103
Adv. Degree
89

Understand Riceland Consumer Behavior

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Riceland Basket Affinity & Size

brand
basket affinity
TURKEY KNOB 6.0x
Ro-Tel 6.0x
Maruchan Ramen 5.9x
Generic Pma 5.7x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
456

Where is Riceland Purchased?

channels
index
Club
525
Drug
64
Food
49
Gas & Convenience
1
Mass
54
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.7x
Farmers Market 1.7x
Taylor Farms 1.5x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
118
Credit
81
Debit
77
Food Stamps
377

When is Riceland Purchased?

day of week
Sun
16.4%
Mon
14.6%
Tue
12.2%
Wed
11.4%
Thu
10.7%
Fri
15.9%
Sat
18.9%
time of day
Morning
14.3%
Noon
18.5%
Afternoon
35.9%
Evening
26.5%
Late
4.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Riceland consumers purchase?

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Why do Riceland consumers try new brands?

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Where do Riceland consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Riceland Target Market

Arrow and target

Who actually buys Riceland? Do these consumers match the intended target market of Riceland?

Thought bubble

What motivates the target market to purchase Riceland?

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What other target market should Riceland look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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