Ricola Consumer Insights

Who buys Ricola? Ricola consumers are generally very low income, Asian, and senior age. Ricola consumers are more likely to purchase Ricola during larger pantry stocking trips. Brands such as Orbit, Puffs, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

Ricola Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.59
% of Basket $ (median)
10.0%
Total Basket $ (median)
$25.91

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ricola Consumer Demographics

demographic
index
Female
97
Male
128
<24
110
25-34
97
35-44
93
45-54
96
55-64
129
65+
168
African American
126
Asian
228
Caucasian
85
Hispanic
103
demographic
index
Has Kids
87
No Kids
130
- $20k
117
$20k-40k
98
$40k-60k
100
$60k-80k
96
$80k-100k
100
$100k-125k
100
$125k +
98
No College
87
College
102
Adv. Degree
105

Understand Ricola Consumer Behavior

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Ricola Basket Affinity & Size

brand
basket affinity
Orbit 10.2x
Puffs 7.1x
Listerine 6.4x
Kleenex 5.5x
basket size
index
Urgent Need (1-2 Items)
41
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
181

Where is Ricola Purchased?

channels
index
Beauty
39
Club
58
Dollar
78
Drug
507
Food
63
Gas & Convenience
38
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.3x
Canada Dry 1.3x
Horizon Organic 1.3x
Gold Peak 1.3x

How Did They Pay?

method
index
Cash
149
Credit
98
Debit
87
Food Stamps
31

When is Ricola Purchased?

day of week
Sun
15.8%
Mon
13.6%
Tue
14.4%
Wed
14.1%
Thu
12.6%
Fri
14.1%
Sat
15.3%
time of day
Morning
17.4%
Noon
16.8%
Afternoon
31.4%
Evening
27.2%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ricola consumers purchase?

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Why do Ricola consumers try new brands?

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Where do Ricola consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ricola Target Market

Arrow and target

Who actually buys Ricola? Do these consumers match the intended target market of Ricola?

Thought bubble

What motivates the target market to purchase Ricola?

magnifying glass

What other target market should Ricola look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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