Ricola Consumer Insights

Who buys Ricola?

A Ricola consumer is generally very low income, Asian, and senior age. Ricola consumers are more likely to purchase Ricola during larger pantry stocking trips. Brands such as Orbit, Puffs, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Ricola Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.59
% of Basket $ (median)
10.0%
Total Basket $ (median)
$25.91

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ricola Consumer Demographics

demographic
index
Female
97
Male
128
<24
110
25-34
97
35-44
93
45-54
96
55-64
129
65+
168
African American
126
Asian
228
Caucasian
85
Hispanic
103
demographic
index
Has Kids
87
No Kids
130
- $20k
117
$20k-40k
98
$40k-60k
100
$60k-80k
96
$80k-100k
100
$100k-125k
100
$125k +
98
No College
87
College
102
Adv. Degree
105

Understand Ricola Consumer Behavior

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Ricola Basket Affinity & Size

brand
basket affinity
Orbit 10.2x
Puffs 7.1x
Listerine 6.4x
Kleenex 5.5x
basket size
index
Urgent Need (1-2 Items)
41
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
181

Where is Ricola Purchased?

channels
index
Beauty
39
Club
58
Dollar
78
Drug
507
Food
63
Gas & Convenience
38
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.3x
Canada Dry 1.3x
Horizon Organic 1.3x
Gold Peak 1.3x

How Did They Pay?

method
index
Cash
149
Credit
98
Debit
87
Food Stamps
31

When is Ricola Purchased?

day of week
Sun
15.8%
Mon
13.6%
Tue
14.4%
Wed
14.1%
Thu
12.6%
Fri
14.1%
Sat
15.3%
time of day
Morning
17.4%
Noon
16.8%
Afternoon
31.4%
Evening
27.2%
Late
7.2%

About Our Ricola Consumer Insights

How do we know who buys Ricola? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ricola consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.