Rico's Consumer Insights

Who buys Rico's?

A Rico's consumer is generally very low income, Hispanic, and adolescent age. Rico's consumers are more likely to purchase Rico's during larger pantry stocking trips. Brands such as Ro-Tel, Goya, and Borden also tend to be purchased in the same trip. See sample consumer insights data below.

Rico's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.28
% of Basket $ (median)
5.0%
Total Basket $ (median)
$65.14

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rico's Consumer Demographics

demographic
index
Female
101
Male
91
<24
113
25-34
93
35-44
107
45-54
105
55-64
86
65+
52
African American
197
Asian
43
Caucasian
81
Hispanic
284
demographic
index
Has Kids
112
No Kids
73
- $20k
147
$20k-40k
140
$40k-60k
110
$60k-80k
100
$80k-100k
77
$100k-125k
78
$125k +
44
No College
160
College
92
Adv. Degree
68

Understand Rico's Consumer Behavior

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Rico's Basket Affinity & Size

brand
basket affinity
Ro-Tel 8.8x
Goya 8.1x
Borden 6.6x
Armour 6.4x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
463

Where is Rico's Purchased?

channels
index
Club
305
Dollar
170
Drug
1
Food
20
Gas & Convenience
12
Mass
128
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.9x
Totino's Party Pizza 1.9x
Sunny Meadow 1.7x
Ro-Tel 1.7x

How Did They Pay?

method
index
Cash
95
Credit
75
Debit
106
Food Stamps
280

When is Rico's Purchased?

day of week
Sun
14.9%
Mon
12.2%
Tue
12.0%
Wed
13.0%
Thu
14.2%
Fri
15.3%
Sat
18.4%
time of day
Morning
15.2%
Noon
17.3%
Afternoon
33.6%
Evening
27.4%
Late
6.4%

About Our Rico's Consumer Insights

How do we know who buys Rico's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Rico's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.