RID-X Consumer Insights

Who buys RID-X?

A RID-X consumer is generally lower income, Caucasian, and senior age. RID-X consumers are more likely to purchase RID-X during larger pantry stocking trips. Brands such as Clorox, Swiffer, and Lysol also tend to be purchased in the same trip. See sample consumer insights data below.

RID-X Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.97
% of Basket $ (median)
12.2%
Total Basket $ (median)
$89.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

RID-X Consumer Demographics

demographic
index
Female
102
Male
78
<24
48
25-34
73
35-44
87
45-54
121
55-64
170
65+
258
African American
74
Asian
29
Caucasian
116
Hispanic
39
demographic
index
Has Kids
83
No Kids
138
- $20k
75
$20k-40k
106
$40k-60k
102
$60k-80k
101
$80k-100k
102
$100k-125k
94
$125k +
105
No College
113
College
95
Adv. Degree
110

Understand RID-X Consumer Behavior

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RID-X Basket Affinity & Size

brand
basket affinity
Clorox 8.4x
Swiffer 7.6x
Lysol 6.4x
Libby's 5.9x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
441

Where is RID-X Purchased?

channels
index
Club
72
Dollar
217
Drug
3
Food
3
Mass
191
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Sunbeam 1.8x
Sunny Meadow 1.8x
Blue Bonnet 1.8x

How Did They Pay?

method
index
Cash
91
Credit
99
Debit
116
Food Stamps
36

When is RID-X Purchased?

day of week
Sun
15.4%
Mon
13.0%
Tue
12.3%
Wed
12.5%
Thu
12.7%
Fri
16.1%
Sat
17.9%
time of day
Morning
17.3%
Noon
20.2%
Afternoon
37.4%
Evening
20.5%
Late
4.6%

Get More RID-X Data

Better understand RID-X consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do RID-X consumers switch to?

Stop sign

Why do consumers stop buying RID-X products?

Store front

Which retailers do RID-X shoppers prefer to shop at?

Sale sign

What motivates consumers to try RID-X products?

Research the RID-X Target Market

Arrow and target

Who actually buys RID-X? Do these consumers match the intended target market of RID-X?

Thought bubble

What motivates the target market to buy RID-X?

Magnifying glass

What other target market should RID-X look at?

Venn diagram

Which other brands have a similar target market?

About Our RID-X Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.