RID-X Consumer Insights

Who buys RID-X?

A RID-X consumer is generally lower income, Caucasian, and senior age. RID-X consumers are more likely to purchase RID-X during larger pantry stocking trips. Brands such as Clorox, Swiffer, and Lysol also tend to be purchased in the same trip. Sample consumer insights data below.

RID-X Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.97
% of Basket $ (median)
12.2%
Total Basket $ (median)
$89.72

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

RID-X Consumer Demographics

demographic
index
Female
102
Male
78
<24
48
25-34
73
35-44
87
45-54
121
55-64
170
65+
258
African American
74
Asian
29
Caucasian
116
Hispanic
39
demographic
index
Has Kids
83
No Kids
138
- $20k
75
$20k-40k
106
$40k-60k
102
$60k-80k
101
$80k-100k
102
$100k-125k
94
$125k +
105
No College
113
College
95
Adv. Degree
110

Understand RID-X Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

RID-X Basket Affinity & Size

brand
basket affinity
Clorox 8.4x
Swiffer 7.6x
Lysol 6.4x
Libby's 5.9x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
441

Where is RID-X Purchased?

channels
index
Club
72
Dollar
217
Drug
3
Food
3
Mass
191
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Sunbeam 1.8x
Sunny Meadow 1.8x
Blue Bonnet 1.8x

How Did They Pay?

method
index
Cash
91
Credit
99
Debit
116
Food Stamps
36

When is RID-X Purchased?

day of week
Sun
15.4%
Mon
13.0%
Tue
12.3%
Wed
12.5%
Thu
12.7%
Fri
16.1%
Sat
17.9%
time of day
Morning
17.3%
Noon
20.2%
Afternoon
37.4%
Evening
20.5%
Late
4.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do RID-X consumers purchase?

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Why do RID-X consumers try new brands?

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Where do RID-X consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the RID-X Target Market

Arrow and target

Who actually buys RID-X? Do these consumers match the intended target market of RID-X?

Thought bubble

What motivates the target market to purchase RID-X?

magnifying glass

What other target market should RID-X look at?

venn diagram

Which other brands have a similar target market?

About Our RID-X Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.