Riesen Consumer Insights

Who buys Riesen?

A Riesen consumer is generally lower income, Caucasian, and older age. Riesen consumers are more likely to purchase Riesen during larger pantry stocking trips. Brands such as Marie Callender's, Reese's Peanut Butter Cups, and Nabisco Wheat Thins also tend to be purchased in the same trip. Sample consumer insights data below.

Riesen Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.59
% of Basket $ (median)
7.0%
Total Basket $ (median)
$36.78

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Riesen Consumer Demographics

demographic
index
Female
103
Male
66
<24
68
25-34
98
35-44
84
45-54
111
55-64
167
65+
115
African American
50
Asian
52
Caucasian
111
Hispanic
78
demographic
index
Has Kids
91
No Kids
121
- $20k
83
$20k-40k
123
$40k-60k
117
$60k-80k
85
$80k-100k
89
$100k-125k
110
$125k +
77
No College
126
College
97
Adv. Degree
83

Understand Riesen Consumer Behavior

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Riesen Basket Affinity & Size

brand
basket affinity
Marie Callender's 10.6x
Reese's Peanut Butter Cups 7.1x
Nabisco Wheat Thins 6.8x
Dove 6.0x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
299

Where is Riesen Purchased?

channels
index
Drug
470
Food
18
Mass
137
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.7x
Blue Bonnet 1.6x
General Mills Fiber One 1.5x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
153
Credit
96
Debit
79
Food Stamps
104

When is Riesen Purchased?

day of week
Sun
16.6%
Mon
11.7%
Tue
12.4%
Wed
15.1%
Thu
13.8%
Fri
13.9%
Sat
16.4%
time of day
Morning
13.1%
Noon
15.3%
Afternoon
32.7%
Evening
32.3%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Riesen consumers purchase?

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Why do Riesen consumers try new brands?

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Where do Riesen consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Riesen Target Market

Arrow and target

Who actually buys Riesen? Do these consumers match the intended target market of Riesen?

Thought bubble

What motivates the target market to purchase Riesen?

magnifying glass

What other target market should Riesen look at?

venn diagram

Which other brands have a similar target market?

About Our Riesen Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.