Riesen Consumer Insights

Who buys Riesen?

A Riesen consumer is generally lower income, Caucasian, and older age. Riesen consumers are more likely to purchase Riesen during larger pantry stocking trips. Brands such as Marie Callender's, Reese's Peanut Butter Cups, and Nabisco Wheat Thins also tend to be purchased in the same trip. See sample consumer insights data below.

Riesen Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.59
% of Basket $ (median)
7.0%
Total Basket $ (median)
$36.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Riesen Consumer Demographics

demographic
index
Female
103
Male
66
<24
68
25-34
98
35-44
84
45-54
111
55-64
167
65+
115
African American
50
Asian
52
Caucasian
111
Hispanic
78
demographic
index
Has Kids
91
No Kids
121
- $20k
83
$20k-40k
123
$40k-60k
117
$60k-80k
85
$80k-100k
89
$100k-125k
110
$125k +
77
No College
126
College
97
Adv. Degree
83

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Riesen Basket Affinity & Size

brand
basket affinity
Marie Callender's 10.6x
Reese's Peanut Butter Cups 7.1x
Nabisco Wheat Thins 6.8x
Dove 6.0x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
299

Where is Riesen Purchased?

channels
index
Drug
470
Food
18
Mass
137
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.7x
Blue Bonnet 1.6x
General Mills Fiber One 1.5x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
153
Credit
96
Debit
79
Food Stamps
104

When is Riesen Purchased?

day of week
Sun
16.6%
Mon
11.7%
Tue
12.4%
Wed
15.1%
Thu
13.8%
Fri
13.9%
Sat
16.4%
time of day
Morning
13.1%
Noon
15.3%
Afternoon
32.7%
Evening
32.3%
Late
6.6%

Get More Riesen Data

Better understand Riesen consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Riesen consumers switch to?

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Why do consumers stop buying Riesen products?

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Which retailers do Riesen shoppers prefer to shop at?

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What motivates consumers to try Riesen products?

Research the Riesen Target Market

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Who actually buys Riesen? Do these consumers match the intended target market of Riesen?

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What motivates the target market to buy Riesen?

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What other target market should Riesen look at?

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Which other brands have a similar target market?

About Our Riesen Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.