Right Guard Consumer Insights

Who buys Right Guard?

A Right Guard consumer is generally very low income, African American, and lower middle age. Right Guard consumers are more likely to purchase Right Guard during larger pantry stocking trips. Brands such as Secret, Suave, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Right Guard Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.00
% of Basket $ (median)
10.3%
Total Basket $ (median)
$38.94

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Right Guard Consumer Demographics

demographic
index
Female
100
Male
101
<24
86
25-34
105
35-44
105
45-54
100
55-64
76
65+
69
African American
155
Asian
97
Caucasian
93
Hispanic
142
demographic
index
Has Kids
101
No Kids
97
- $20k
110
$20k-40k
104
$40k-60k
102
$60k-80k
107
$80k-100k
95
$100k-125k
97
$125k +
83
No College
122
College
97
Adv. Degree
91

Understand Right Guard Consumer Behavior

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Right Guard Basket Affinity & Size

brand
basket affinity
Secret 7.0x
Suave 6.3x
Oral-B 6.1x
Colgate 5.8x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
332

Where is Right Guard Purchased?

channels
index
Beauty
15
Club
0
Dollar
120
Drug
418
Food
77
Gas & Convenience
1
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.4x
Armour 1.4x
Sunbeam 1.4x
Duncan Hines 1.3x

How Did They Pay?

method
index
Cash
125
Credit
87
Debit
103
Food Stamps
49

When is Right Guard Purchased?

day of week
Sun
18.2%
Mon
13.0%
Tue
12.5%
Wed
12.4%
Thu
12.4%
Fri
13.6%
Sat
18.0%
time of day
Morning
16.0%
Noon
16.6%
Afternoon
32.4%
Evening
27.4%
Late
7.5%

Get More Right Guard Data

Contact us for the latest Right Guard consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Right Guard consumers switch to?

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Why do consumers stop buying Right Guard products?

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Which retailers do Right Guard shoppers prefer to shop at?

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What motivates consumers to try Right Guard products?

Research the Right Guard Target Market

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Who actually buys Right Guard? Do these consumers match the intended target market of Right Guard?

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What motivates the target market to buy Right Guard?

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What other target market should Right Guard look at?

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Which other brands have a similar target market?

About Our Right Guard Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.