Right Guard Consumer Insights

Who buys Right Guard? A Right Guard consumer is generally very low income, African American, and lower middle age. Right Guard consumers are more likely to purchase Right Guard during larger pantry stocking trips. Brands such as Secret, Suave, and Oral-B also tend to be purchased in the same trip. Sample consumer insights data below.

Right Guard Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.00
% of Basket $ (median)
10.3%
Total Basket $ (median)
$38.94

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Right Guard Consumer Demographics

demographic
index
Female
100
Male
101
<24
86
25-34
105
35-44
105
45-54
100
55-64
76
65+
69
African American
155
Asian
97
Caucasian
93
Hispanic
142
demographic
index
Has Kids
101
No Kids
97
- $20k
110
$20k-40k
104
$40k-60k
102
$60k-80k
107
$80k-100k
95
$100k-125k
97
$125k +
83
No College
122
College
97
Adv. Degree
91

Understand Right Guard Consumer Behavior

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Right Guard Basket Affinity & Size

brand
basket affinity
Secret 7.0x
Suave 6.3x
Oral-B 6.1x
Colgate 5.8x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
332

Where is Right Guard Purchased?

channels
index
Beauty
15
Club
0
Dollar
120
Drug
418
Food
77
Gas & Convenience
1
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.4x
Armour 1.4x
Sunbeam 1.4x
Duncan Hines 1.3x

How Did They Pay?

method
index
Cash
125
Credit
87
Debit
103
Food Stamps
49

When is Right Guard Purchased?

day of week
Sun
18.2%
Mon
13.0%
Tue
12.5%
Wed
12.4%
Thu
12.4%
Fri
13.6%
Sat
18.0%
time of day
Morning
16.0%
Noon
16.6%
Afternoon
32.4%
Evening
27.4%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Right Guard consumers purchase?

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Why do Right Guard consumers try new brands?

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Where do Right Guard consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Right Guard Target Market

Arrow and target

Who actually buys Right Guard? Do these consumers match the intended target market of Right Guard?

Thought bubble

What motivates the target market to purchase Right Guard?

magnifying glass

What other target market should Right Guard look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us