Right Guard Sport Consumer Insights

Who buys Right Guard Sport?

A Right Guard Sport consumer is generally higher income, Caucasian, and senior age. Right Guard Sport consumers are more likely to purchase Right Guard Sport during larger pantry stocking trips. Brands such as Secret, Listerine, and Colgate also tend to be purchased in the same trip. See sample consumer insights data below.

Right Guard Sport Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.99
% of Basket $ (median)
8.4%
Total Basket $ (median)
$47.58

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Right Guard Sport Consumer Demographics

demographic
index
Female
100
Male
99
<24
50
25-34
67
35-44
108
45-54
125
55-64
117
65+
129
African American
67
Asian
62
Caucasian
105
Hispanic
104
demographic
index
Has Kids
99
No Kids
102
- $20k
60
$20k-40k
71
$40k-60k
92
$60k-80k
114
$80k-100k
99
$100k-125k
139
$125k +
120
No College
107
College
95
Adv. Degree
114

Understand Right Guard Sport Consumer Behavior

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Right Guard Sport Basket Affinity & Size

brand
basket affinity
Secret 9.0x
Listerine 7.7x
Colgate 6.2x
Crest 6.1x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
338

Where is Right Guard Sport Purchased?

channels
index
Beauty
15
Dollar
373
Drug
160
Food
34
Gas & Convenience
1
Mass
155
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.6x
Yoplait Light 1.4x
Sweet Baby Ray's 1.4x
Diet Pepsi 1.4x

How Did They Pay?

method
index
Cash
109
Credit
98
Debit
107
Food Stamps
29

When is Right Guard Sport Purchased?

day of week
Sun
18.5%
Mon
13.4%
Tue
11.3%
Wed
10.7%
Thu
12.4%
Fri
13.2%
Sat
20.5%
time of day
Morning
17.2%
Noon
17.2%
Afternoon
34.7%
Evening
25.6%
Late
5.4%

Get More Right Guard Sport Data

Contact us for the latest Right Guard Sport consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Right Guard Sport consumers switch to?

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Why do consumers stop buying Right Guard Sport products?

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Which retailers do Right Guard Sport shoppers prefer to shop at?

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What motivates consumers to try Right Guard Sport products?

Research the Right Guard Sport Target Market

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Who actually buys Right Guard Sport? Do these consumers match the intended target market of Right Guard Sport?

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What motivates the target market to buy Right Guard Sport?

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What other target market should Right Guard Sport look at?

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Which other brands have a similar target market?

About Our Right Guard Sport Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.