Right Guard Total Defense 5 Consumer Insights

Who buys Right Guard Total Defense 5? A Right Guard Total Defense 5 consumer is generally very low income, Hispanic, and young adult age. Right Guard Total Defense 5 consumers are more likely to purchase Right Guard Total Defense 5 during mid to large sized trips. Brands such as Colgate, Olay, and Febreze also tend to be purchased in the same trip. Sample consumer insights data below.

Right Guard Total Defense 5 Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.49
% of Basket $ (median)
37.0%
Total Basket $ (median)
$14.83

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Right Guard Total Defense 5 Consumer Demographics

demographic
index
Female
100
Male
101
<24
90
25-34
128
35-44
104
45-54
81
55-64
60
65+
38
African American
181
Asian
182
Caucasian
78
Hispanic
184
demographic
index
Has Kids
100
No Kids
100
- $20k
126
$20k-40k
111
$40k-60k
111
$60k-80k
107
$80k-100k
85
$100k-125k
86
$125k +
71
No College
133
College
96
Adv. Degree
81

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Right Guard Total Defense 5 Basket Affinity & Size

brand
basket affinity
Colgate 20.6x
Olay 13.7x
Febreze 12.8x
Suave 12.0x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
148

Where is Right Guard Total Defense 5 Purchased?

channels
index
Dollar
114
Drug
1043
Food
18
Mass
48
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.8x
Huggies 1.6x
Gold Peak 1.5x
Arizona (Beverage) 1.5x

How Did They Pay?

method
index
Cash
139
Credit
80
Debit
95
Food Stamps
20

When is Right Guard Total Defense 5 Purchased?

day of week
Sun
18.9%
Mon
13.1%
Tue
12.3%
Wed
13.9%
Thu
12.5%
Fri
13.3%
Sat
15.9%
time of day
Morning
16.4%
Noon
17.7%
Afternoon
30.0%
Evening
28.0%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Right Guard Total Defense 5 consumers purchase?

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Why do Right Guard Total Defense 5 consumers try new brands?

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Where do Right Guard Total Defense 5 consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Right Guard Total Defense 5 Target Market

Arrow and target

Who actually buys Right Guard Total Defense 5? Do these consumers match the intended target market of Right Guard Total Defense 5?

Thought bubble

What motivates the target market to purchase Right Guard Total Defense 5?

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What other target market should Right Guard Total Defense 5 look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us