Right Guard Total Defense 5 Consumer Insights

Who buys Right Guard Total Defense 5?

A Right Guard Total Defense 5 consumer is generally very low income, Hispanic, and young adult age. Right Guard Total Defense 5 consumers are more likely to purchase Right Guard Total Defense 5 during mid to large sized trips. Brands such as Colgate, Olay, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Right Guard Total Defense 5 Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.49
% of Basket $ (median)
37.0%
Total Basket $ (median)
$14.83

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Right Guard Total Defense 5 Consumer Demographics

demographic
index
Female
100
Male
101
<24
90
25-34
128
35-44
104
45-54
81
55-64
60
65+
38
African American
181
Asian
182
Caucasian
78
Hispanic
184
demographic
index
Has Kids
100
No Kids
100
- $20k
126
$20k-40k
111
$40k-60k
111
$60k-80k
107
$80k-100k
85
$100k-125k
86
$125k +
71
No College
133
College
96
Adv. Degree
81

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Right Guard Total Defense 5 Basket Affinity & Size

brand
basket affinity
Colgate 20.6x
Olay 13.7x
Febreze 12.8x
Suave 12.0x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
148

Where is Right Guard Total Defense 5 Purchased?

channels
index
Dollar
114
Drug
1043
Food
18
Mass
48
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.8x
Huggies 1.6x
Gold Peak 1.5x
Arizona (Beverage) 1.5x

How Did They Pay?

method
index
Cash
139
Credit
80
Debit
95
Food Stamps
20

When is Right Guard Total Defense 5 Purchased?

day of week
Sun
18.9%
Mon
13.1%
Tue
12.3%
Wed
13.9%
Thu
12.5%
Fri
13.3%
Sat
15.9%
time of day
Morning
16.4%
Noon
17.7%
Afternoon
30.0%
Evening
28.0%
Late
7.9%

Get More Right Guard Total Defense 5 Data

Contact us for the latest Right Guard Total Defense 5 consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Right Guard Total Defense 5 consumers switch to?

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Why do consumers stop buying Right Guard Total Defense 5 products?

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Which retailers do Right Guard Total Defense 5 shoppers prefer to shop at?

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What motivates consumers to try Right Guard Total Defense 5 products?

Research the Right Guard Total Defense 5 Target Market

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Who actually buys Right Guard Total Defense 5? Do these consumers match the intended target market of Right Guard Total Defense 5?

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What motivates the target market to purchase Right Guard Total Defense 5?

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What other target market should Right Guard Total Defense 5 look at?

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Which other brands have a similar target market?

About Our Right Guard Total Defense 5 Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.