Right Guard Xtreme Consumer Insights

Who buys Right Guard Xtreme? A Right Guard Xtreme consumer is generally slightly lower income, African American, and young adult age. Right Guard Xtreme consumers are more likely to purchase Right Guard Xtreme during larger pantry stocking trips. Brands such as Secret, Suave, and CoverGirl also tend to be purchased in the same trip. Sample consumer insights data below.

Right Guard Xtreme Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.47
% of Basket $ (median)
12.8%
Total Basket $ (median)
$27.02

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Right Guard Xtreme Consumer Demographics

demographic
index
Female
98
Male
122
<24
93
25-34
119
35-44
101
45-54
84
55-64
82
65+
73
African American
138
Asian
116
Caucasian
93
Hispanic
138
demographic
index
Has Kids
99
No Kids
103
- $20k
117
$20k-40k
103
$40k-60k
121
$60k-80k
104
$80k-100k
93
$100k-125k
78
$125k +
74
No College
119
College
98
Adv. Degree
87

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Right Guard Xtreme Basket Affinity & Size

brand
basket affinity
Secret 8.5x
Suave 6.3x
CoverGirl 6.3x
Febreze 5.9x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
268

Where is Right Guard Xtreme Purchased?

channels
index
Beauty
9
Dollar
14
Drug
494
Food
34
Mass
121
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.5x
Angel Soft 1.5x
CoverGirl 1.5x
TRESemme 1.5x

How Did They Pay?

method
index
Cash
127
Credit
83
Debit
103
Food Stamps
64

When is Right Guard Xtreme Purchased?

day of week
Sun
17.0%
Mon
14.2%
Tue
13.7%
Wed
12.4%
Thu
12.2%
Fri
13.5%
Sat
17.0%
time of day
Morning
15.0%
Noon
16.8%
Afternoon
32.9%
Evening
26.5%
Late
8.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Right Guard Xtreme consumers purchase?

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Why do Right Guard Xtreme consumers try new brands?

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Where do Right Guard Xtreme consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Right Guard Xtreme Target Market

Arrow and target

Who actually buys Right Guard Xtreme? Do these consumers match the intended target market of Right Guard Xtreme?

Thought bubble

What motivates the target market to purchase Right Guard Xtreme?

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What other target market should Right Guard Xtreme look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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