Rimmel London Consumer Insights

Who buys Rimmel London?

A Rimmel London consumer is generally very low income, Hispanic, and adolescent age. Rimmel London consumers are more likely to purchase Rimmel London during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Rimmel London Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.62
% of Basket $ (median)
10.6%
Total Basket $ (median)
$43.40

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rimmel London Consumer Demographics

demographic
index
Female
103
Male
71
<24
224
25-34
112
35-44
90
45-54
100
55-64
75
65+
62
African American
71
Asian
96
Caucasian
97
Hispanic
138
demographic
index
Has Kids
94
No Kids
113
- $20k
142
$20k-40k
122
$40k-60k
106
$60k-80k
92
$80k-100k
89
$100k-125k
83
$125k +
73
No College
114
College
102
Adv. Degree
75

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Rimmel London Basket Affinity & Size

brand
basket affinity
CoverGirl 29.6x
Neutrogena 11.4x
TRESemme 7.1x
Olay 6.6x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
248

Where is Rimmel London Purchased?

channels
index
Beauty
1330
Club
0
Dollar
1
Drug
284
Food
20
Gas & Convenience
0
Mass
157
regions
hover to view index

What Else Do They Buy?

brand
household affinity
CoverGirl 1.5x
TRESemme 1.4x
Marlboro Gold Pack 1.4x
Arizona (Beverage) 1.3x

How Did They Pay?

method
index
Cash
118
Credit
81
Debit
117
Food Stamps
43

When is Rimmel London Purchased?

day of week
Sun
16.1%
Mon
12.2%
Tue
12.7%
Wed
12.3%
Thu
12.8%
Fri
14.9%
Sat
19.0%
time of day
Morning
12.1%
Noon
14.9%
Afternoon
34.6%
Evening
29.8%
Late
8.6%

Get More Rimmel London Data

Contact us for the latest Rimmel London consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Rimmel London consumers switch to?

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Why do consumers stop buying Rimmel London products?

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Which retailers do Rimmel London shoppers prefer to shop at?

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What motivates consumers to try Rimmel London products?

Research the Rimmel London Target Market

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Who actually buys Rimmel London? Do these consumers match the intended target market of Rimmel London?

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What motivates the target market to buy Rimmel London?

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What other target market should Rimmel London look at?

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Which other brands have a similar target market?

About Our Rimmel London Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.