Ring Pop Consumer Insights

Who buys Ring Pop?

A Ring Pop consumer is generally higher income, Hispanic, and lower middle age. Ring Pop consumers are more likely to purchase Ring Pop during larger pantry stocking trips. Brands such as Skittles, Cadbury, and Reese's also tend to be purchased in the same trip. See sample consumer insights data below.

Ring Pop Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.00
% of Basket $ (median)
5.7%
Total Basket $ (median)
$17.62

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ring Pop Consumer Demographics

demographic
index
Female
104
Male
64
<24
74
25-34
81
35-44
123
45-54
103
55-64
70
65+
50
African American
94
Asian
89
Caucasian
99
Hispanic
120
demographic
index
Has Kids
123
No Kids
49
- $20k
68
$20k-40k
83
$40k-60k
84
$60k-80k
107
$80k-100k
98
$100k-125k
134
$125k +
128
No College
94
College
98
Adv. Degree
117

Understand Ring Pop Consumer Behavior

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Ring Pop Basket Affinity & Size

brand
basket affinity
Skittles 19.0x
Cadbury 11.3x
Reese's 11.1x
Twix 8.2x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
180
Pantry Stocking (21+ Items)
307

Where is Ring Pop Purchased?

channels
index
Beauty
4
Club
303
Dollar
866
Drug
109
Food
36
Gas & Convenience
58
Mass
70
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
Hawaiian Punch 1.6x
Yoplait Go-Gurt 1.6x
YoCrunch 1.6x

How Did They Pay?

method
index
Cash
91
Credit
103
Debit
105
Food Stamps
97

When is Ring Pop Purchased?

day of week
Sun
11.4%
Mon
13.5%
Tue
12.3%
Wed
15.5%
Thu
16.5%
Fri
16.3%
Sat
14.5%
time of day
Morning
17.4%
Noon
19.3%
Afternoon
34.7%
Evening
24.8%
Late
3.9%

Get More Ring Pop Data

Contact us for the latest Ring Pop consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Ring Pop consumers switch to?

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Why do consumers stop buying Ring Pop products?

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Which retailers do Ring Pop shoppers prefer to shop at?

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What motivates consumers to try Ring Pop products?

Research the Ring Pop Target Market

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Who actually buys Ring Pop? Do these consumers match the intended target market of Ring Pop?

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What motivates the target market to purchase Ring Pop?

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What other target market should Ring Pop look at?

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Which other brands have a similar target market?

About Our Ring Pop Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.