Ring Pop Consumer Insights

Who buys Ring Pop? A Ring Pop consumer is generally higher income, Hispanic, and lower middle age. Ring Pop consumers are more likely to purchase Ring Pop during larger pantry stocking trips. Brands such as Skittles, Cadbury, and Reese's also tend to be purchased in the same trip. Sample consumer insights data below.

Ring Pop Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
5.7%
Total Basket $ (median)
$17.62

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ring Pop Consumer Demographics

demographic
index
Female
104
Male
64
<24
74
25-34
81
35-44
123
45-54
103
55-64
70
65+
50
African American
94
Asian
89
Caucasian
99
Hispanic
120
demographic
index
Has Kids
123
No Kids
49
- $20k
68
$20k-40k
83
$40k-60k
84
$60k-80k
107
$80k-100k
98
$100k-125k
134
$125k +
128
No College
94
College
98
Adv. Degree
117

Understand Ring Pop Consumer Behavior

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Ring Pop Basket Affinity & Size

brand
basket affinity
Skittles 19.0x
Cadbury 11.3x
Reese's 11.1x
Twix 8.2x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
180
Pantry Stocking (21+ Items)
307

Where is Ring Pop Purchased?

channels
index
Beauty
4
Club
303
Dollar
866
Drug
109
Food
36
Gas & Convenience
58
Mass
70
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
Hawaiian Punch 1.6x
Yoplait Go-Gurt 1.6x
YoCrunch 1.6x

How Did They Pay?

method
index
Cash
91
Credit
103
Debit
105
Food Stamps
97

When is Ring Pop Purchased?

day of week
Sun
11.4%
Mon
13.5%
Tue
12.3%
Wed
15.5%
Thu
16.5%
Fri
16.3%
Sat
14.5%
time of day
Morning
17.4%
Noon
19.3%
Afternoon
34.7%
Evening
24.8%
Late
3.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ring Pop consumers purchase?

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Why do Ring Pop consumers try new brands?

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Where do Ring Pop consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ring Pop Target Market

Arrow and target

Who actually buys Ring Pop? Do these consumers match the intended target market of Ring Pop?

Thought bubble

What motivates the target market to purchase Ring Pop?

magnifying glass

What other target market should Ring Pop look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us