Rit Consumer Insights

Who buys Rit?

A Rit consumer is generally slightly lower income, Caucasian, and older age. Rit consumers are more likely to purchase Rit during larger pantry stocking trips. Brands such as Febreze, Secret, and Gain also tend to be purchased in the same trip. See sample consumer insights data below.

Rit Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.89
% of Basket $ (median)
7.2%
Total Basket $ (median)
$40.25

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rit Consumer Demographics

demographic
index
Female
101
Male
87
<24
128
25-34
83
35-44
89
45-54
114
55-64
155
65+
121
African American
92
Asian
52
Caucasian
105
Hispanic
96
demographic
index
Has Kids
92
No Kids
118
- $20k
108
$20k-40k
107
$40k-60k
125
$60k-80k
106
$80k-100k
99
$100k-125k
83
$125k +
55
No College
111
College
100
Adv. Degree
85

Understand Rit Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Rit Basket Affinity & Size

brand
basket affinity
Febreze 8.6x
Secret 7.6x
Gain 7.2x
Clorox 6.1x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
283

Where is Rit Purchased?

channels
index
Dollar
3
Drug
16
Food
5
Mass
213
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.7x
Sunbeam 1.5x
Bud Light 1.5x
Diet Dr Pepper 1.5x

How Did They Pay?

method
index
Cash
106
Credit
89
Debit
117
Food Stamps
51

When is Rit Purchased?

day of week
Sun
15.1%
Mon
14.5%
Tue
13.8%
Wed
13.6%
Thu
12.7%
Fri
13.4%
Sat
16.8%
time of day
Morning
16.2%
Noon
14.5%
Afternoon
37.2%
Evening
23.2%
Late
9.0%

Get More Rit Data

Contact us for the latest Rit consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Rit consumers switch to?

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Why do consumers stop buying Rit products?

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Which retailers do Rit shoppers prefer to shop at?

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What motivates consumers to try Rit products?

Research the Rit Target Market

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Who actually buys Rit? Do these consumers match the intended target market of Rit?

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What motivates the target market to purchase Rit?

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What other target market should Rit look at?

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Which other brands have a similar target market?

About Our Rit Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.