Rit Consumer Insights

Who buys Rit? A Rit consumer is generally slightly lower income, Caucasian, and older age. Rit consumers are more likely to purchase Rit during larger pantry stocking trips. Brands such as Febreze, Secret, and Gain also tend to be purchased in the same trip. Sample consumer insights data below.

Rit Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.89
% of Basket $ (median)
7.2%
Total Basket $ (median)
$40.25

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Rit Consumer Demographics

demographic
index
Female
101
Male
87
<24
128
25-34
83
35-44
89
45-54
114
55-64
155
65+
121
African American
92
Asian
52
Caucasian
105
Hispanic
96
demographic
index
Has Kids
92
No Kids
118
- $20k
108
$20k-40k
107
$40k-60k
125
$60k-80k
106
$80k-100k
99
$100k-125k
83
$125k +
55
No College
111
College
100
Adv. Degree
85

Understand Rit Consumer Behavior

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Rit Basket Affinity & Size

brand
basket affinity
Febreze 8.6x
Secret 7.6x
Gain 7.2x
Clorox 6.1x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
283

Where is Rit Purchased?

channels
index
Dollar
3
Drug
16
Food
5
Mass
213
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.7x
Sunbeam 1.5x
Bud Light 1.5x
Diet Dr Pepper 1.5x

How Did They Pay?

method
index
Cash
106
Credit
89
Debit
117
Food Stamps
51

When is Rit Purchased?

day of week
Sun
15.1%
Mon
14.5%
Tue
13.8%
Wed
13.6%
Thu
12.7%
Fri
13.4%
Sat
16.8%
time of day
Morning
16.2%
Noon
14.5%
Afternoon
37.2%
Evening
23.2%
Late
9.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Rit consumers purchase?

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Why do Rit consumers try new brands?

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Where do Rit consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Rit Target Market

Arrow and target

Who actually buys Rit? Do these consumers match the intended target market of Rit?

Thought bubble

What motivates the target market to purchase Rit?

magnifying glass

What other target market should Rit look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us