Ritter Sport Consumer Insights

Who buys Ritter Sport? A Ritter Sport consumer is generally very high income, Asian, and adolescent age. Ritter Sport consumers are more likely to purchase Ritter Sport during larger pantry stocking trips. Brands such as Lindt, Archer Farms, and Cadbury also tend to be purchased in the same trip. Sample consumer insights data below.

Ritter Sport Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.19
% of Basket $ (median)
7.9%
Total Basket $ (median)
$27.81

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ritter Sport Consumer Demographics

demographic
index
Female
96
Male
140
<24
209
25-34
99
35-44
100
45-54
101
55-64
65
65+
78
African American
120
Asian
185
Caucasian
82
Hispanic
92
demographic
index
Has Kids
89
No Kids
125
- $20k
93
$20k-40k
88
$40k-60k
97
$60k-80k
87
$80k-100k
89
$100k-125k
92
$125k +
166
No College
51
College
106
Adv. Degree
130

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Ritter Sport Basket Affinity & Size

brand
basket affinity
Lindt 39.6x
Archer Farms 16.7x
Cadbury 10.8x
Kit Kat 8.2x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
104
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
203

Where is Ritter Sport Purchased?

channels
index
Drug
188
Food
128
Gas & Convenience
9
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 1.6x
Nutella 1.6x
Lindt 1.6x
Dannon Oikos 1.6x

How Did They Pay?

method
index
Cash
85
Credit
115
Debit
98
Food Stamps
79

When is Ritter Sport Purchased?

day of week
Sun
13.8%
Mon
17.4%
Tue
12.8%
Wed
14.7%
Thu
11.5%
Fri
13.8%
Sat
16.0%
time of day
Morning
13.3%
Noon
15.8%
Afternoon
35.7%
Evening
28.5%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ritter Sport consumers purchase?

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Why do Ritter Sport consumers try new brands?

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Where do Ritter Sport consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ritter Sport Target Market

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Who actually buys Ritter Sport? Do these consumers match the intended target market of Ritter Sport?

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What motivates the target market to purchase Ritter Sport?

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What other target market should Ritter Sport look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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