Riunite Consumer Insights

Who buys Riunite?

A Riunite consumer is generally slightly lower income, African American, and senior age. Riunite consumers are more likely to purchase Riunite during larger pantry stocking trips. Brands such as Hostess, Hefty, and General Mills Honey Nut Cheerios also tend to be purchased in the same trip. See sample consumer insights data below.

Riunite Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.77
% of Basket $ (median)
18.9%
Total Basket $ (median)
$46.48

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Riunite Consumer Demographics

demographic
index
Female
103
Male
70
<24
71
25-34
87
35-44
113
45-54
70
55-64
124
65+
224
African American
169
Asian
100
Caucasian
91
Hispanic
167
demographic
index
Has Kids
90
No Kids
122
- $20k
107
$20k-40k
99
$40k-60k
157
$60k-80k
96
$80k-100k
69
$100k-125k
80
$125k +
64
No College
88
College
111
Adv. Degree
62

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Riunite Basket Affinity & Size

brand
basket affinity
Hostess 7.5x
Hefty 6.9x
General Mills Honey Nut Cheerios 6.5x
Yoplait Go-Gurt 5.8x
basket size
index
Urgent Need (1-2 Items)
45
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
234

Where is Riunite Purchased?

channels
index
Club
64
Dollar
15
Drug
68
Food
143
Gas & Convenience
21
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.6x
Diet Pepsi 1.5x
Gold Peak 1.5x
Kraft Singles 1.5x

How Did They Pay?

method
index
Cash
114
Credit
107
Debit
96
Food Stamps
46

When is Riunite Purchased?

day of week
Sun
11.7%
Mon
10.3%
Tue
11.8%
Wed
14.3%
Thu
11.8%
Fri
18.3%
Sat
21.7%
time of day
Morning
8.4%
Noon
14.1%
Afternoon
36.1%
Evening
34.2%
Late
7.1%

About Our Riunite Consumer Insights

How do we know who buys Riunite? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Riunite consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.