Riunite Consumer Insights

Who buys Riunite?

A Riunite consumer is generally slightly lower income, African American, and senior age. Riunite consumers are more likely to purchase Riunite during larger pantry stocking trips. Brands such as Hostess, Hefty, and General Mills Honey Nut Cheerios also tend to be purchased in the same trip. See sample consumer insights data below.

Riunite Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$8.77
% of Basket $ (median)
18.9%
Total Basket $ (median)
$46.48

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Riunite Consumer Demographics

demographic
index
Female
103
Male
70
<24
71
25-34
87
35-44
113
45-54
70
55-64
124
65+
224
African American
169
Asian
100
Caucasian
91
Hispanic
167
demographic
index
Has Kids
90
No Kids
122
- $20k
107
$20k-40k
99
$40k-60k
157
$60k-80k
96
$80k-100k
69
$100k-125k
80
$125k +
64
No College
88
College
111
Adv. Degree
62

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Riunite Basket Affinity & Size

brand
basket affinity
Hostess 7.5x
Hefty 6.9x
General Mills Honey Nut Cheerios 6.5x
Yoplait Go-Gurt 5.8x
basket size
index
Urgent Need (1-2 Items)
45
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
234

Where is Riunite Purchased?

channels
index
Club
64
Dollar
15
Drug
68
Food
143
Gas & Convenience
21
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.6x
Diet Pepsi 1.5x
Gold Peak 1.5x
Kraft Singles 1.5x

How Did They Pay?

method
index
Cash
114
Credit
107
Debit
96
Food Stamps
46

When is Riunite Purchased?

day of week
Sun
11.7%
Mon
10.3%
Tue
11.8%
Wed
14.3%
Thu
11.8%
Fri
18.3%
Sat
21.7%
time of day
Morning
8.4%
Noon
14.1%
Afternoon
36.1%
Evening
34.2%
Late
7.1%

Get More Riunite Data

Contact us for the latest Riunite consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Riunite consumers switch to?

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Why do consumers stop buying Riunite products?

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Which retailers do Riunite shoppers prefer to shop at?

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What motivates consumers to try Riunite products?

Research the Riunite Target Market

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Who actually buys Riunite? Do these consumers match the intended target market of Riunite?

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What motivates the target market to purchase Riunite?

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What other target market should Riunite look at?

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Which other brands have a similar target market?

About Our Riunite Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.