Riunite Consumer Insights

Who buys Riunite? Riunite consumers are generally slightly lower income, African American, and senior age. Riunite consumers are more likely to purchase Riunite during larger pantry stocking trips. Brands such as Hostess, Hefty, and General Mills Honey Nut Cheerios also tend to be purchased in the same trip. Sample consumer insights data below.

Riunite Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.77
% of Basket $ (median)
18.9%
Total Basket $ (median)
$46.48

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Riunite Consumer Demographics

demographic
index
Female
103
Male
70
<24
71
25-34
87
35-44
113
45-54
70
55-64
124
65+
224
African American
169
Asian
100
Caucasian
91
Hispanic
167
demographic
index
Has Kids
90
No Kids
122
- $20k
107
$20k-40k
99
$40k-60k
157
$60k-80k
96
$80k-100k
69
$100k-125k
80
$125k +
64
No College
88
College
111
Adv. Degree
62

Understand Riunite Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Riunite Basket Affinity & Size

brand
basket affinity
Hostess 7.5x
Hefty 6.9x
General Mills Honey Nut Cheerios 6.5x
Yoplait Go-Gurt 5.8x
basket size
index
Urgent Need (1-2 Items)
45
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
234

Where is Riunite Purchased?

channels
index
Club
64
Dollar
15
Drug
68
Food
143
Gas & Convenience
21
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.6x
Diet Pepsi 1.5x
Gold Peak 1.5x
Kraft Singles 1.5x

How Did They Pay?

method
index
Cash
114
Credit
107
Debit
96
Food Stamps
46

When is Riunite Purchased?

day of week
Sun
11.7%
Mon
10.3%
Tue
11.8%
Wed
14.3%
Thu
11.8%
Fri
18.3%
Sat
21.7%
time of day
Morning
8.4%
Noon
14.1%
Afternoon
36.1%
Evening
34.2%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Riunite consumers purchase?

check mark

Why do Riunite consumers try new brands?

check mark

Where do Riunite consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Riunite Target Market

Arrow and target

Who actually buys Riunite? Do these consumers match the intended target market of Riunite?

Thought bubble

What motivates the target market to purchase Riunite?

magnifying glass

What other target market should Riunite look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us