River Ranch Consumer Insights

Who buys River Ranch?

A River Ranch consumer is generally lower income, Hispanic, and adolescent age. River Ranch consumers are more likely to purchase River Ranch during larger pantry stocking trips. Brands such as Jennie-O, Dole, and Almond Breeze also tend to be purchased in the same trip. See sample consumer insights data below.

River Ranch Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.88
% of Basket $ (median)
3.1%
Total Basket $ (median)
$60.79

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

River Ranch Consumer Demographics

demographic
index
Female
95
Male
152
<24
142
25-34
124
35-44
85
45-54
99
55-64
91
65+
74
African American
160
Asian
163
Caucasian
80
Hispanic
186
demographic
index
Has Kids
102
No Kids
95
- $20k
115
$20k-40k
136
$40k-60k
100
$60k-80k
102
$80k-100k
113
$100k-125k
72
$125k +
51
No College
69
College
116
Adv. Degree
60

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River Ranch Basket Affinity & Size

brand
basket affinity
Jennie-O 11.0x
Dole 10.1x
Almond Breeze 9.8x
TURKEY KNOB 9.4x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
22
Fill Up (11-20 Items)
121
Pantry Stocking (21+ Items)
574

Where is River Ranch Purchased?

channels
index
Dollar
33
Drug
17
Food
289
Mass
2
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.4x
Jennie-O 2.2x
Smart Balance 2.1x
Bar-S 2.1x

How Did They Pay?

method
index
Cash
363
Credit
10
Debit
47
Food Stamps
139

When is River Ranch Purchased?

day of week
Sun
19.7%
Mon
14.8%
Tue
12.7%
Wed
11.4%
Thu
9.5%
Fri
12.5%
Sat
19.4%
time of day
Morning
13.9%
Noon
16.7%
Afternoon
36.0%
Evening
25.0%
Late
8.4%

Get More River Ranch Data

Contact us for the latest River Ranch consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do River Ranch consumers switch to?

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Why do consumers stop buying River Ranch products?

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Which retailers do River Ranch shoppers prefer to shop at?

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What motivates consumers to try River Ranch products?

Research the River Ranch Target Market

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Who actually buys River Ranch? Do these consumers match the intended target market of River Ranch?

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What motivates the target market to purchase River Ranch?

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What other target market should River Ranch look at?

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Which other brands have a similar target market?

About Our River Ranch Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.