River Ranch Consumer Insights

Who buys River Ranch?

A River Ranch consumer is generally lower income, Hispanic, and adolescent age. River Ranch consumers are more likely to purchase River Ranch during larger pantry stocking trips. Brands such as Jennie-O, Dole, and Almond Breeze also tend to be purchased in the same trip. Sample consumer insights data below.

River Ranch Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.88
% of Basket $ (median)
3.1%
Total Basket $ (median)
$60.79

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

River Ranch Consumer Demographics

demographic
index
Female
95
Male
152
<24
142
25-34
124
35-44
85
45-54
99
55-64
91
65+
74
African American
160
Asian
163
Caucasian
80
Hispanic
186
demographic
index
Has Kids
102
No Kids
95
- $20k
115
$20k-40k
136
$40k-60k
100
$60k-80k
102
$80k-100k
113
$100k-125k
72
$125k +
51
No College
69
College
116
Adv. Degree
60

Understand River Ranch Consumer Behavior

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River Ranch Basket Affinity & Size

brand
basket affinity
Jennie-O 11.0x
Dole 10.1x
Almond Breeze 9.8x
TURKEY KNOB 9.4x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
22
Fill Up (11-20 Items)
121
Pantry Stocking (21+ Items)
574

Where is River Ranch Purchased?

channels
index
Dollar
33
Drug
17
Food
289
Mass
2
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.4x
Jennie-O 2.2x
Smart Balance 2.1x
Bar-S 2.1x

How Did They Pay?

method
index
Cash
363
Credit
10
Debit
47
Food Stamps
139

When is River Ranch Purchased?

day of week
Sun
19.7%
Mon
14.8%
Tue
12.7%
Wed
11.4%
Thu
9.5%
Fri
12.5%
Sat
19.4%
time of day
Morning
13.9%
Noon
16.7%
Afternoon
36.0%
Evening
25.0%
Late
8.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do River Ranch consumers purchase?

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Why do River Ranch consumers try new brands?

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Where do River Ranch consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the River Ranch Target Market

Arrow and target

Who actually buys River Ranch? Do these consumers match the intended target market of River Ranch?

Thought bubble

What motivates the target market to purchase River Ranch?

magnifying glass

What other target market should River Ranch look at?

venn diagram

Which other brands have a similar target market?

About Our River Ranch Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.