R.M. Palmer Consumer Insights

Who buys R.M. Palmer?

A R.M. Palmer consumer is generally very low income, Caucasian, and lower middle age. R.M. Palmer consumers are more likely to purchase R.M. Palmer during larger pantry stocking trips. Brands such as Reese's, Cadbury, and Hershey's Kisses also tend to be purchased in the same trip. See sample consumer insights data below.

R.M. Palmer Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.98
% of Basket $ (median)
4.0%
Total Basket $ (median)
$49.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

R.M. Palmer Consumer Demographics

demographic
index
Female
101
Male
87
<24
63
25-34
91
35-44
112
45-54
106
55-64
86
65+
46
African American
52
Asian
54
Caucasian
111
Hispanic
66
demographic
index
Has Kids
116
No Kids
64
- $20k
114
$20k-40k
97
$40k-60k
109
$60k-80k
94
$80k-100k
95
$100k-125k
91
$125k +
104
No College
111
College
103
Adv. Degree
72

Understand R.M. Palmer Consumer Behavior

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R.M. Palmer Basket Affinity & Size

brand
basket affinity
Reese's 19.4x
Cadbury 18.9x
Hershey's Kisses 15.6x
Skittles 14.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
385

Where is R.M. Palmer Purchased?

channels
index
Dollar
766
Drug
62
Food
23
Gas & Convenience
8
Mass
162
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.6x
Totino's Party Pizza 1.6x
Diet Mountain Dew 1.6x
YoCrunch 1.6x

How Did They Pay?

method
index
Cash
98
Credit
85
Debit
111
Food Stamps
144

When is R.M. Palmer Purchased?

day of week
Sun
11.0%
Mon
10.7%
Tue
10.6%
Wed
13.0%
Thu
14.1%
Fri
18.8%
Sat
21.8%
time of day
Morning
19.6%
Noon
17.0%
Afternoon
29.2%
Evening
25.4%
Late
8.8%

About Our R.M. Palmer Consumer Insights

How do we know who buys R.M. Palmer? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the R.M. Palmer consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.