R.M. Palmer Consumer Insights

Who buys R.M. Palmer? A R.M. Palmer consumer is generally very low income, Caucasian, and lower middle age. R.M. Palmer consumers are more likely to purchase R.M. Palmer during larger pantry stocking trips. Brands such as Reese's, Cadbury, and Hershey's Kisses also tend to be purchased in the same trip. Sample consumer insights data below.

R.M. Palmer Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
4.0%
Total Basket $ (median)
$49.72

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

R.M. Palmer Consumer Demographics

demographic
index
Female
101
Male
87
<24
63
25-34
91
35-44
112
45-54
106
55-64
86
65+
46
African American
52
Asian
54
Caucasian
111
Hispanic
66
demographic
index
Has Kids
116
No Kids
64
- $20k
114
$20k-40k
97
$40k-60k
109
$60k-80k
94
$80k-100k
95
$100k-125k
91
$125k +
104
No College
111
College
103
Adv. Degree
72

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R.M. Palmer Basket Affinity & Size

brand
basket affinity
Reese's 19.4x
Cadbury 18.9x
Hershey's Kisses 15.6x
Skittles 14.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
385

Where is R.M. Palmer Purchased?

channels
index
Dollar
766
Drug
62
Food
23
Gas & Convenience
8
Mass
162
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.6x
Totino's Party Pizza 1.6x
Diet Mountain Dew 1.6x
YoCrunch 1.6x

How Did They Pay?

method
index
Cash
98
Credit
85
Debit
111
Food Stamps
144

When is R.M. Palmer Purchased?

day of week
Sun
11.0%
Mon
10.7%
Tue
10.6%
Wed
13.0%
Thu
14.1%
Fri
18.8%
Sat
21.8%
time of day
Morning
19.6%
Noon
17.0%
Afternoon
29.2%
Evening
25.4%
Late
8.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do R.M. Palmer consumers purchase?

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Why do R.M. Palmer consumers try new brands?

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Where do R.M. Palmer consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the R.M. Palmer Target Market

Arrow and target

Who actually buys R.M. Palmer? Do these consumers match the intended target market of R.M. Palmer?

Thought bubble

What motivates the target market to purchase R.M. Palmer?

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What other target market should R.M. Palmer look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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