Robinson Dairy Consumer Insights

Who buys Robinson Dairy? Robinson Dairy consumers are generally very low income, Asian, and young adult age. Robinson Dairy consumers are more likely to purchase Robinson Dairy during larger pantry stocking trips. Brands such as Archer Farms, Gerber Graduates, and Gerber also tend to be purchased in the same trip. Sample consumer insights data below.

Robinson Dairy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.39
% of Basket $ (median)
7.8%
Total Basket $ (median)
$43.49

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Robinson Dairy Consumer Demographics

demographic
index
Female
100
Male
105
<24
129
25-34
146
35-44
95
45-54
66
55-64
64
65+
51
African American
78
Asian
323
Caucasian
73
Hispanic
145
demographic
index
Has Kids
110
No Kids
76
- $20k
150
$20k-40k
105
$40k-60k
100
$60k-80k
88
$80k-100k
99
$100k-125k
69
$125k +
109
No College
99
College
100
Adv. Degree
101

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Robinson Dairy Basket Affinity & Size

brand
basket affinity
Archer Farms 27.6x
Gerber Graduates 11.8x
Gerber 6.8x
Driscoll's 6.7x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
266

Where is Robinson Dairy Purchased?

channels
index
Dollar
27
Drug
34
Food
3
Mass
211
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 1.9x
Gerber Graduates 1.9x
Horizon Organic 1.6x
Red Bull 1.5x

How Did They Pay?

method
index
Cash
86
Credit
63
Debit
104
Food Stamps
378

When is Robinson Dairy Purchased?

day of week
Sun
16.6%
Mon
14.2%
Tue
13.6%
Wed
13.9%
Thu
12.2%
Fri
14.0%
Sat
15.5%
time of day
Morning
13.2%
Noon
13.2%
Afternoon
31.6%
Evening
32.0%
Late
10.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Robinson Dairy consumers purchase?

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Why do Robinson Dairy consumers try new brands?

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Where do Robinson Dairy consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Robinson Dairy Target Market

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Who actually buys Robinson Dairy? Do these consumers match the intended target market of Robinson Dairy?

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What motivates the target market to purchase Robinson Dairy?

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What other target market should Robinson Dairy look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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