Robinson's (Soft Drinks) Consumer Insights

Who buys Robinson's (Soft Drinks)? A Robinson's (Soft Drinks) consumer is generally very low income, African American, and young adult age. Robinson's (Soft Drinks) consumers are more likely to purchase Robinson's (Soft Drinks) during larger pantry stocking trips. Brands such as Blue Bonnet, Armour, and Kool-Aid also tend to be purchased in the same trip. Sample consumer insights data below.

Robinson's (Soft Drinks) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.09
% of Basket $ (median)
4.9%
Total Basket $ (median)
$22.05

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Robinson's (Soft Drinks) Consumer Demographics

demographic
index
Female
104
Male
64
<24
76
25-34
170
35-44
96
45-54
53
55-64
38
65+
25
African American
170
Asian
32
Caucasian
109
Hispanic
48
demographic
index
Has Kids
129
No Kids
35
- $20k
140
$20k-40k
135
$40k-60k
132
$60k-80k
93
$80k-100k
82
$100k-125k
70
$125k +
35
No College
128
College
100
Adv. Degree
66

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Robinson's (Soft Drinks) Basket Affinity & Size

brand
basket affinity
Blue Bonnet 7.0x
Armour 6.4x
Kool-Aid 5.2x
Totino's Party Pizza 5.0x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
263

Where is Robinson's (Soft Drinks) Purchased?

channels
index
Club
0
Dollar
843
Drug
31
Food
97
Gas & Convenience
772
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 2.0x
Sunbeam 1.9x
Hawaiian Punch 1.9x
Blue Bonnet 1.9x

How Did They Pay?

method
index
Cash
97
Credit
79
Debit
99
Food Stamps
294

When is Robinson's (Soft Drinks) Purchased?

day of week
Sun
15.8%
Mon
12.1%
Tue
12.8%
Wed
10.9%
Thu
11.6%
Fri
16.4%
Sat
20.4%
time of day
Morning
15.7%
Noon
16.1%
Afternoon
35.1%
Evening
27.0%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Robinson's (Soft Drinks) consumers purchase?

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Why do Robinson's (Soft Drinks) consumers try new brands?

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Where do Robinson's (Soft Drinks) consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Robinson's (Soft Drinks) Target Market

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Who actually buys Robinson's (Soft Drinks)? Do these consumers match the intended target market of Robinson's (Soft Drinks)?

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What motivates the target market to purchase Robinson's (Soft Drinks)?

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What other target market should Robinson's (Soft Drinks) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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