Robitussin Consumer Insights

Who buys Robitussin?

A Robitussin consumer is generally very low income, Asian, and young adult age. Robitussin consumers are more likely to purchase Robitussin during larger pantry stocking trips. Brands such as Listerine, Oral-B, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Robitussin Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.97
% of Basket $ (median)
29.4%
Total Basket $ (median)
$23.71

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Robitussin Consumer Demographics

demographic
index
Female
100
Male
100
<24
91
25-34
108
35-44
100
45-54
93
55-64
96
65+
92
African American
158
Asian
174
Caucasian
86
Hispanic
127
demographic
index
Has Kids
97
No Kids
106
- $20k
124
$20k-40k
113
$40k-60k
108
$60k-80k
99
$80k-100k
93
$100k-125k
92
$125k +
71
No College
105
College
102
Adv. Degree
84

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Robitussin Basket Affinity & Size

brand
basket affinity
Listerine 8.9x
Oral-B 7.7x
TRESemme 7.1x
Olay 6.9x
basket size
index
Urgent Need (1-2 Items)
57
Express Lane (3-10 Items)
103
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
158

Where is Robitussin Purchased?

channels
index
Beauty
18
Club
4
Dollar
107
Drug
693
Food
58
Gas & Convenience
7
Mass
70
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.4x
Listerine 1.4x
Scott 1.4x
Olay 1.4x

How Did They Pay?

method
index
Cash
161
Credit
93
Debit
82
Food Stamps
45

When is Robitussin Purchased?

day of week
Sun
15.3%
Mon
13.8%
Tue
13.7%
Wed
13.7%
Thu
12.7%
Fri
14.7%
Sat
16.0%
time of day
Morning
16.6%
Noon
16.5%
Afternoon
30.8%
Evening
27.8%
Late
8.2%

Get More Robitussin Data

Better understand Robitussin consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Robitussin consumers switch to?

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Why do consumers stop buying Robitussin products?

Store front

Which retailers do Robitussin shoppers prefer to shop at?

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What motivates consumers to try Robitussin products?

Research the Robitussin Target Market

Arrow and target

Who actually buys Robitussin? Do these consumers match the intended target market of Robitussin?

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What motivates the target market to buy Robitussin?

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What other target market should Robitussin look at?

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Which other brands have a similar target market?

About Our Robitussin Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.