Robitussin Consumer Insights

Who buys Robitussin?

A Robitussin consumer is generally very low income, Asian, and young adult age. Robitussin consumers are more likely to purchase Robitussin during larger pantry stocking trips. Brands such as Listerine, Oral-B, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Robitussin Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.97
% of Basket $ (median)
29.4%
Total Basket $ (median)
$23.71

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Robitussin Consumer Demographics

demographic
index
Female
100
Male
100
<24
91
25-34
108
35-44
100
45-54
93
55-64
96
65+
92
African American
158
Asian
174
Caucasian
86
Hispanic
127
demographic
index
Has Kids
97
No Kids
106
- $20k
124
$20k-40k
113
$40k-60k
108
$60k-80k
99
$80k-100k
93
$100k-125k
92
$125k +
71
No College
105
College
102
Adv. Degree
84

Understand Robitussin Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Robitussin Basket Affinity & Size

brand
basket affinity
Listerine 8.9x
Oral-B 7.7x
TRESemme 7.1x
Olay 6.9x
basket size
index
Urgent Need (1-2 Items)
57
Express Lane (3-10 Items)
103
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
158

Where is Robitussin Purchased?

channels
index
Beauty
18
Club
4
Dollar
107
Drug
693
Food
58
Gas & Convenience
7
Mass
70
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.4x
Listerine 1.4x
Scott 1.4x
Olay 1.4x

How Did They Pay?

method
index
Cash
161
Credit
93
Debit
82
Food Stamps
45

When is Robitussin Purchased?

day of week
Sun
15.3%
Mon
13.8%
Tue
13.7%
Wed
13.7%
Thu
12.7%
Fri
14.7%
Sat
16.0%
time of day
Morning
16.6%
Noon
16.5%
Afternoon
30.8%
Evening
27.8%
Late
8.2%

About Our Robitussin Consumer Insights

How do we know who buys Robitussin? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Robitussin consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.