Robitussin Consumer Insights

Who buys Robitussin? A Robitussin consumer is generally very low income, Asian, and young adult age. Robitussin consumers are more likely to purchase Robitussin during larger pantry stocking trips. Brands such as Listerine, Oral-B, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

Robitussin Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.97
% of Basket $ (median)
29.4%
Total Basket $ (median)
$23.71

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Robitussin Consumer Demographics

demographic
index
Female
100
Male
100
<24
91
25-34
108
35-44
100
45-54
93
55-64
96
65+
92
African American
158
Asian
174
Caucasian
86
Hispanic
127
demographic
index
Has Kids
97
No Kids
106
- $20k
124
$20k-40k
113
$40k-60k
108
$60k-80k
99
$80k-100k
93
$100k-125k
92
$125k +
71
No College
105
College
102
Adv. Degree
84

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Robitussin Basket Affinity & Size

brand
basket affinity
Listerine 8.9x
Oral-B 7.7x
TRESemme 7.1x
Olay 6.9x
basket size
index
Urgent Need (1-2 Items)
57
Express Lane (3-10 Items)
103
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
158

Where is Robitussin Purchased?

channels
index
Beauty
18
Club
4
Dollar
107
Drug
693
Food
58
Gas & Convenience
7
Mass
70
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.4x
Listerine 1.4x
Scott 1.4x
Olay 1.4x

How Did They Pay?

method
index
Cash
161
Credit
93
Debit
82
Food Stamps
45

When is Robitussin Purchased?

day of week
Sun
15.3%
Mon
13.8%
Tue
13.7%
Wed
13.7%
Thu
12.7%
Fri
14.7%
Sat
16.0%
time of day
Morning
16.6%
Noon
16.5%
Afternoon
30.8%
Evening
27.8%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Robitussin consumers purchase?

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Why do Robitussin consumers try new brands?

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Where do Robitussin consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Robitussin Target Market

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Who actually buys Robitussin? Do these consumers match the intended target market of Robitussin?

Thought bubble

What motivates the target market to purchase Robitussin?

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What other target market should Robitussin look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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