Rockline Industries Consumer Insights

Who buys Rockline Industries?

A Rockline Industries consumer is generally lower income, Caucasian, and senior age. Rockline Industries consumers are more likely to purchase Rockline Industries during larger pantry stocking trips. Brands such as Maxwell House, Borden, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Rockline Industries Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.28
% of Basket $ (median)
2.0%
Total Basket $ (median)
$63.83

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rockline Industries Consumer Demographics

demographic
index
Female
101
Male
95
<24
97
25-34
95
35-44
84
45-54
110
55-64
148
65+
174
African American
78
Asian
57
Caucasian
110
Hispanic
74
demographic
index
Has Kids
91
No Kids
121
- $20k
100
$20k-40k
127
$40k-60k
106
$60k-80k
101
$80k-100k
101
$100k-125k
94
$125k +
56
No College
117
College
98
Adv. Degree
88

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Rockline Industries Basket Affinity & Size

brand
basket affinity
Maxwell House 9.3x
Borden 6.5x
Sunny Meadow 6.0x
Farmers Market 5.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
425

Where is Rockline Industries Purchased?

channels
index
Club
84
Dollar
23
Food
0
Mass
199
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.7x
Farmers Market 1.7x
Maxwell House 1.6x
Blue Bonnet 1.6x

How Did They Pay?

method
index
Cash
99
Credit
96
Debit
108
Food Stamps
94

When is Rockline Industries Purchased?

day of week
Sun
15.8%
Mon
15.4%
Tue
11.0%
Wed
11.9%
Thu
12.0%
Fri
13.7%
Sat
20.3%
time of day
Morning
15.8%
Noon
17.4%
Afternoon
35.7%
Evening
24.5%
Late
6.7%

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Find Answers to Questions

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Which brands do Rockline Industries consumers switch to?

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Why do consumers stop buying Rockline Industries products?

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Which retailers do Rockline Industries shoppers prefer to shop at?

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What motivates consumers to try Rockline Industries products?

Research the Rockline Industries Target Market

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Who actually buys Rockline Industries? Do these consumers match the intended target market of Rockline Industries?

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What motivates the target market to buy Rockline Industries?

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What other target market should Rockline Industries look at?

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Which other brands have a similar target market?

About Our Rockline Industries Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.