Rockline Industries Consumer Insights

Who buys Rockline Industries? A Rockline Industries consumer is generally lower income, Caucasian, and senior age. Rockline Industries consumers are more likely to purchase Rockline Industries during larger pantry stocking trips. Brands such as Maxwell House, Borden, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Rockline Industries Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.28
% of Basket $ (median)
2.0%
Total Basket $ (median)
$63.83

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Rockline Industries Consumer Demographics

demographic
index
Female
101
Male
95
<24
97
25-34
95
35-44
84
45-54
110
55-64
148
65+
174
African American
78
Asian
57
Caucasian
110
Hispanic
74
demographic
index
Has Kids
91
No Kids
121
- $20k
100
$20k-40k
127
$40k-60k
106
$60k-80k
101
$80k-100k
101
$100k-125k
94
$125k +
56
No College
117
College
98
Adv. Degree
88

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Rockline Industries Basket Affinity & Size

brand
basket affinity
Maxwell House 9.3x
Borden 6.5x
Sunny Meadow 6.0x
Farmers Market 5.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
425

Where is Rockline Industries Purchased?

channels
index
Club
84
Dollar
23
Food
0
Mass
199
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.7x
Farmers Market 1.7x
Maxwell House 1.6x
Blue Bonnet 1.6x

How Did They Pay?

method
index
Cash
99
Credit
96
Debit
108
Food Stamps
94

When is Rockline Industries Purchased?

day of week
Sun
15.8%
Mon
15.4%
Tue
11.0%
Wed
11.9%
Thu
12.0%
Fri
13.7%
Sat
20.3%
time of day
Morning
15.8%
Noon
17.4%
Afternoon
35.7%
Evening
24.5%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Rockline Industries consumers purchase?

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Why do Rockline Industries consumers try new brands?

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Where do Rockline Industries consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Rockline Industries Target Market

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Who actually buys Rockline Industries? Do these consumers match the intended target market of Rockline Industries?

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What motivates the target market to purchase Rockline Industries?

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What other target market should Rockline Industries look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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