Rockstar Consumer Insights

Who buys Rockstar? A Rockstar consumer is generally lower income, Asian, and young adult age. Rockstar consumers are more likely to purchase Rockstar during larger pantry stocking trips. Brands such as Monster Energy, Red Bull, and Powerade also tend to be purchased in the same trip. Sample consumer insights data below.

Rockstar Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
19.5%
Total Basket $ (median)
$15.39

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Rockstar Consumer Demographics

demographic
index
Female
92
Male
178
<24
117
25-34
166
35-44
88
45-54
68
55-64
41
65+
20
African American
98
Asian
133
Caucasian
95
Hispanic
113
demographic
index
Has Kids
98
No Kids
104
- $20k
121
$20k-40k
148
$40k-60k
128
$60k-80k
83
$80k-100k
81
$100k-125k
65
$125k +
56
No College
115
College
104
Adv. Degree
64

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Rockstar Basket Affinity & Size

brand
basket affinity
Monster Energy 13.3x
Red Bull 5.7x
Powerade 5.2x
Arizona (Beverage) 5.2x
basket size
index
Urgent Need (1-2 Items)
43
Express Lane (3-10 Items)
113
Fill Up (11-20 Items)
116
Pantry Stocking (21+ Items)
174

Where is Rockstar Purchased?

channels
index
Beauty
1
Club
48
Dollar
68
Drug
95
Food
123
Gas & Convenience
1266
Mass
59
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 2.4x
Red Bull 2.2x
Marlboro Gold Pack 1.9x
Marlboro 1.7x

How Did They Pay?

method
index
Cash
140
Credit
77
Debit
100
Food Stamps
123

When is Rockstar Purchased?

day of week
Sun
16.2%
Mon
12.4%
Tue
12.9%
Wed
12.7%
Thu
13.5%
Fri
16.2%
Sat
16.0%
time of day
Morning
19.0%
Noon
14.1%
Afternoon
29.8%
Evening
27.0%
Late
10.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Rockstar consumers purchase?

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Why do Rockstar consumers try new brands?

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Where do Rockstar consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Rockstar Target Market

Arrow and target

Who actually buys Rockstar? Do these consumers match the intended target market of Rockstar?

Thought bubble

What motivates the target market to purchase Rockstar?

magnifying glass

What other target market should Rockstar look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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