Rockstar Consumer Insights

Who buys Rockstar?

A Rockstar consumer is generally lower income, Asian, and young adult age. Rockstar consumers are more likely to purchase Rockstar during larger pantry stocking trips. Brands such as Monster Energy, Red Bull, and Powerade also tend to be purchased in the same trip. See sample consumer insights data below.

Rockstar Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.00
% of Basket $ (median)
19.5%
Total Basket $ (median)
$15.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rockstar Consumer Demographics

demographic
index
Female
92
Male
178
<24
117
25-34
166
35-44
88
45-54
68
55-64
41
65+
20
African American
98
Asian
133
Caucasian
95
Hispanic
113
demographic
index
Has Kids
98
No Kids
104
- $20k
121
$20k-40k
148
$40k-60k
128
$60k-80k
83
$80k-100k
81
$100k-125k
65
$125k +
56
No College
115
College
104
Adv. Degree
64

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Rockstar Basket Affinity & Size

brand
basket affinity
Monster Energy 13.3x
Red Bull 5.7x
Powerade 5.2x
Arizona (Beverage) 5.2x
basket size
index
Urgent Need (1-2 Items)
43
Express Lane (3-10 Items)
113
Fill Up (11-20 Items)
116
Pantry Stocking (21+ Items)
174

Where is Rockstar Purchased?

channels
index
Beauty
1
Club
48
Dollar
68
Drug
95
Food
123
Gas & Convenience
1266
Mass
59
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 2.4x
Red Bull 2.2x
Marlboro Gold Pack 1.9x
Marlboro 1.7x

How Did They Pay?

method
index
Cash
140
Credit
77
Debit
100
Food Stamps
123

When is Rockstar Purchased?

day of week
Sun
16.2%
Mon
12.4%
Tue
12.9%
Wed
12.7%
Thu
13.5%
Fri
16.2%
Sat
16.0%
time of day
Morning
19.0%
Noon
14.1%
Afternoon
29.8%
Evening
27.0%
Late
10.1%

Get More Rockstar Data

Contact us for the latest Rockstar consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Rockstar consumers switch to?

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Why do consumers stop buying Rockstar products?

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Which retailers do Rockstar shoppers prefer to shop at?

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What motivates consumers to try Rockstar products?

Research the Rockstar Target Market

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Who actually buys Rockstar? Do these consumers match the intended target market of Rockstar?

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What motivates the target market to purchase Rockstar?

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What other target market should Rockstar look at?

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Which other brands have a similar target market?

About Our Rockstar Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.