Rojos Consumer Insights

Who buys Rojos?

A Rojos consumer is generally very high income, Asian, and senior age. Rojos consumers are more likely to purchase Rojos during larger pantry stocking trips. Brands such as Tostitos Scoops, Oroweat, and Dixie also tend to be purchased in the same trip. See sample consumer insights data below.

Rojos Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.29
% of Basket $ (median)
5.2%
Total Basket $ (median)
$63.23

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rojos Consumer Demographics

demographic
index
Female
93
Male
169
<24
75
25-34
89
35-44
96
45-54
116
55-64
102
65+
175
African American
59
Asian
158
Caucasian
101
Hispanic
63
demographic
index
Has Kids
100
No Kids
100
- $20k
55
$20k-40k
65
$40k-60k
74
$60k-80k
85
$80k-100k
104
$100k-125k
137
$125k +
199
No College
83
College
104
Adv. Degree
99

Understand Rojos Consumer Behavior

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Rojos Basket Affinity & Size

brand
basket affinity
Tostitos Scoops 8.3x
Oroweat 7.9x
Dixie 7.5x
Mission (Foods) 7.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
184
Pantry Stocking (21+ Items)
386

Where is Rojos Purchased?

channels
index
Club
483
Food
120
Mass
21
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.2x
Taylor Farms 2.0x
Almond Breeze 1.8x
Smart Balance 1.8x

How Did They Pay?

method
index
Cash
143
Credit
85
Debit
99
Food Stamps
59

When is Rojos Purchased?

day of week
Sun
14.5%
Mon
12.3%
Tue
11.1%
Wed
11.7%
Thu
13.9%
Fri
17.1%
Sat
19.4%
time of day
Morning
9.8%
Noon
21.6%
Afternoon
40.8%
Evening
24.4%
Late
3.4%

Get More Rojos Data

Contact us for the latest Rojos consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Rojos consumers switch to?

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Why do consumers stop buying Rojos products?

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Which retailers do Rojos shoppers prefer to shop at?

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What motivates consumers to try Rojos products?

Research the Rojos Target Market

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Who actually buys Rojos? Do these consumers match the intended target market of Rojos?

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What motivates the target market to buy Rojos?

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What other target market should Rojos look at?

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Which other brands have a similar target market?

About Our Rojos Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.