Rolaids Consumer Insights

Who buys Rolaids?

A Rolaids consumer is generally very low income, African American, and older age. Rolaids consumers are more likely to purchase Rolaids during larger pantry stocking trips. Brands such as Gain, Dove, and Crest also tend to be purchased in the same trip. See sample consumer insights data below.

Rolaids Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.88
% of Basket $ (median)
14.2%
Total Basket $ (median)
$27.36

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rolaids Consumer Demographics

demographic
index
Female
103
Male
73
<24
75
25-34
108
35-44
84
45-54
117
55-64
124
65+
89
African American
107
Asian
95
Caucasian
100
Hispanic
100
demographic
index
Has Kids
90
No Kids
123
- $20k
122
$20k-40k
102
$40k-60k
120
$60k-80k
117
$80k-100k
78
$100k-125k
81
$125k +
68
No College
121
College
97
Adv. Degree
92

Understand Rolaids Consumer Behavior

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Rolaids Basket Affinity & Size

brand
basket affinity
Gain 8.1x
Dove 7.7x
Crest 5.9x
Oral-B 5.6x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
246

Where is Rolaids Purchased?

channels
index
Beauty
4
Dollar
260
Drug
451
Food
51
Gas & Convenience
27
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.7x
Pop-Tarts 1.7x
Olay 1.6x
Marlboro 1.6x

How Did They Pay?

method
index
Cash
170
Credit
73
Debit
87
Food Stamps
75

When is Rolaids Purchased?

day of week
Sun
14.0%
Mon
13.5%
Tue
14.0%
Wed
13.6%
Thu
12.2%
Fri
14.9%
Sat
17.7%
time of day
Morning
13.9%
Noon
15.7%
Afternoon
32.1%
Evening
29.7%
Late
8.6%

Get More Rolaids Data

Contact us for the latest Rolaids consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Rolaids consumers switch to?

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Why do consumers stop buying Rolaids products?

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Which retailers do Rolaids shoppers prefer to shop at?

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What motivates consumers to try Rolaids products?

Research the Rolaids Target Market

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Who actually buys Rolaids? Do these consumers match the intended target market of Rolaids?

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What motivates the target market to buy Rolaids?

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What other target market should Rolaids look at?

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Which other brands have a similar target market?

About Our Rolaids Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.