Rolaids Consumer Insights

Who buys Rolaids? A Rolaids consumer is generally very low income, African American, and older age. Rolaids consumers are more likely to purchase Rolaids during larger pantry stocking trips. Brands such as Gain, Dove, and Crest also tend to be purchased in the same trip. Sample consumer insights data below.

Rolaids Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.88
% of Basket $ (median)
14.2%
Total Basket $ (median)
$27.36

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Rolaids Consumer Demographics

demographic
index
Female
103
Male
73
<24
75
25-34
108
35-44
84
45-54
117
55-64
124
65+
89
African American
107
Asian
95
Caucasian
100
Hispanic
100
demographic
index
Has Kids
90
No Kids
123
- $20k
122
$20k-40k
102
$40k-60k
120
$60k-80k
117
$80k-100k
78
$100k-125k
81
$125k +
68
No College
121
College
97
Adv. Degree
92

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Rolaids Basket Affinity & Size

brand
basket affinity
Gain 8.1x
Dove 7.7x
Crest 5.9x
Oral-B 5.6x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
246

Where is Rolaids Purchased?

channels
index
Beauty
4
Dollar
260
Drug
451
Food
51
Gas & Convenience
27
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.7x
Pop-Tarts 1.7x
Olay 1.6x
Marlboro 1.6x

How Did They Pay?

method
index
Cash
170
Credit
73
Debit
87
Food Stamps
75

When is Rolaids Purchased?

day of week
Sun
14.0%
Mon
13.5%
Tue
14.0%
Wed
13.6%
Thu
12.2%
Fri
14.9%
Sat
17.7%
time of day
Morning
13.9%
Noon
15.7%
Afternoon
32.1%
Evening
29.7%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Rolaids consumers purchase?

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Why do Rolaids consumers try new brands?

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Where do Rolaids consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Rolaids Target Market

Arrow and target

Who actually buys Rolaids? Do these consumers match the intended target market of Rolaids?

Thought bubble

What motivates the target market to purchase Rolaids?

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What other target market should Rolaids look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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