Roland Consumer Insights

Who buys Roland?

A Roland consumer is generally slightly lower income, Caucasian, and young adult age. Roland consumers are more likely to purchase Roland during larger pantry stocking trips. Brands such as Marketside, Libby's, and Vlasic also tend to be purchased in the same trip. See sample consumer insights data below.

Roland Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.32
% of Basket $ (median)
3.2%
Total Basket $ (median)
$72.65

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Roland Consumer Demographics

demographic
index
Female
97
Male
125
<24
87
25-34
105
35-44
102
45-54
92
55-64
102
65+
87
African American
94
Asian
99
Caucasian
103
Hispanic
76
demographic
index
Has Kids
92
No Kids
119
- $20k
103
$20k-40k
91
$40k-60k
106
$60k-80k
105
$80k-100k
101
$100k-125k
102
$125k +
90
No College
91
College
99
Adv. Degree
116

Understand Roland Consumer Behavior

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Roland Basket Affinity & Size

brand
basket affinity
Marketside 6.9x
Libby's 6.8x
Vlasic 5.7x
TURKEY KNOB 5.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
535

Where is Roland Purchased?

channels
index
Club
34
Drug
19
Food
65
Gas & Convenience
2
Mass
161
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.5x
Dannon Oikos 1.5x
Yoplait Light 1.4x
Taylor Farms 1.4x

How Did They Pay?

method
index
Cash
116
Credit
98
Debit
93
Food Stamps
131

When is Roland Purchased?

day of week
Sun
18.2%
Mon
13.5%
Tue
12.0%
Wed
13.0%
Thu
13.0%
Fri
14.6%
Sat
15.7%
time of day
Morning
13.6%
Noon
17.7%
Afternoon
35.2%
Evening
25.9%
Late
7.6%

About Our Roland Consumer Insights

How do we know who buys Roland? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Roland consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.