Rold Gold Consumer Insights

Who buys Rold Gold?

A Rold Gold consumer is generally very high income, Caucasian, and upper middle age. Rold Gold consumers are more likely to purchase Rold Gold during larger pantry stocking trips. Brands such as Lays Wavy, Nabisco Triscuit, and Pepperidge Farm Goldfish also tend to be purchased in the same trip. See sample consumer insights data below.

Rold Gold Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.7%
Total Basket $ (median)
$63.76

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rold Gold Consumer Demographics

demographic
index
Female
102
Male
85
<24
72
25-34
79
35-44
109
45-54
115
55-64
101
65+
93
African American
47
Asian
48
Caucasian
114
Hispanic
49
demographic
index
Has Kids
106
No Kids
87
- $20k
70
$20k-40k
73
$40k-60k
91
$60k-80k
99
$80k-100k
115
$100k-125k
119
$125k +
138
No College
83
College
100
Adv. Degree
119

Understand Rold Gold Consumer Behavior

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Rold Gold Basket Affinity & Size

brand
basket affinity
Lays Wavy 4.2x
Nabisco Triscuit 4.0x
Pepperidge Farm Goldfish 3.8x
Tostitos 3.7x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
436

Where is Rold Gold Purchased?

channels
index
Beauty
74
Club
10
Dollar
78
Drug
59
Food
140
Gas & Convenience
66
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Snyders Of Hanover 1.5x
Nabisco Triscuit 1.4x
Entenmann's 1.4x
Dannon Danimals 1.4x

How Did They Pay?

method
index
Cash
101
Credit
106
Debit
97
Food Stamps
85

When is Rold Gold Purchased?

day of week
Sun
18.2%
Mon
13.1%
Tue
12.7%
Wed
12.4%
Thu
12.1%
Fri
15.2%
Sat
16.3%
time of day
Morning
16.0%
Noon
17.8%
Afternoon
34.0%
Evening
26.1%
Late
6.1%

About Our Rold Gold Consumer Insights

How do we know who buys Rold Gold? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Rold Gold consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.