Rold Gold Consumer Insights

Who buys Rold Gold? A Rold Gold consumer is generally very high income, Caucasian, and upper middle age. Rold Gold consumers are more likely to purchase Rold Gold during larger pantry stocking trips. Brands such as Lays Wavy, Nabisco Triscuit, and Pepperidge Farm Goldfish also tend to be purchased in the same trip. Sample consumer insights data below.

Rold Gold Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.7%
Total Basket $ (median)
$63.76

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Rold Gold Consumer Demographics

demographic
index
Female
102
Male
85
<24
72
25-34
79
35-44
109
45-54
115
55-64
101
65+
93
African American
47
Asian
48
Caucasian
114
Hispanic
49
demographic
index
Has Kids
106
No Kids
87
- $20k
70
$20k-40k
73
$40k-60k
91
$60k-80k
99
$80k-100k
115
$100k-125k
119
$125k +
138
No College
83
College
100
Adv. Degree
119

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Rold Gold Basket Affinity & Size

brand
basket affinity
Lays Wavy 4.2x
Nabisco Triscuit 4.0x
Pepperidge Farm Goldfish 3.8x
Tostitos 3.7x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
436

Where is Rold Gold Purchased?

channels
index
Beauty
74
Club
10
Dollar
78
Drug
59
Food
140
Gas & Convenience
66
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Snyders Of Hanover 1.5x
Nabisco Triscuit 1.4x
Entenmann's 1.4x
Dannon Danimals 1.4x

How Did They Pay?

method
index
Cash
101
Credit
106
Debit
97
Food Stamps
85

When is Rold Gold Purchased?

day of week
Sun
18.2%
Mon
13.1%
Tue
12.7%
Wed
12.4%
Thu
12.1%
Fri
15.2%
Sat
16.3%
time of day
Morning
16.0%
Noon
17.8%
Afternoon
34.0%
Evening
26.1%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Rold Gold consumers purchase?

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Why do Rold Gold consumers try new brands?

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Where do Rold Gold consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Rold Gold Target Market

Arrow and target

Who actually buys Rold Gold? Do these consumers match the intended target market of Rold Gold?

Thought bubble

What motivates the target market to purchase Rold Gold?

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What other target market should Rold Gold look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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