Rold Gold Natural Consumer Insights

Who buys Rold Gold Natural?

A Rold Gold Natural consumer is generally very high income, Caucasian, and lower middle age. Rold Gold Natural consumers are more likely to purchase Rold Gold Natural during larger pantry stocking trips. Brands such as Kelloggs Pop Tarts, Yoplait Go-Gurt, and Old El Paso also tend to be purchased in the same trip. See sample consumer insights data below.

Rold Gold Natural Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
3.7%
Total Basket $ (median)
$80.26

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rold Gold Natural Consumer Demographics

demographic
index
Female
102
Male
80
<24
77
25-34
82
35-44
110
45-54
108
55-64
98
65+
99
African American
44
Asian
43
Caucasian
116
Hispanic
46
demographic
index
Has Kids
109
No Kids
79
- $20k
74
$20k-40k
78
$40k-60k
98
$60k-80k
96
$80k-100k
113
$100k-125k
111
$125k +
131
No College
95
College
99
Adv. Degree
111

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Rold Gold Natural Basket Affinity & Size

brand
basket affinity
Kelloggs Pop Tarts 4.4x
Yoplait Go-Gurt 4.0x
Old El Paso 3.7x
Totino's Pizza Rolls 3.7x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
501

Where is Rold Gold Natural Purchased?

channels
index
Club
2
Dollar
92
Drug
56
Food
80
Gas & Convenience
7
Mass
148
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Snyders Of Hanover 1.6x
Yoplait Light 1.4x
Cool Whip 1.4x
Kelloggs Frosted Mini Wheat 1.4x

How Did They Pay?

method
index
Cash
103
Credit
97
Debit
102
Food Stamps
105

When is Rold Gold Natural Purchased?

day of week
Sun
18.8%
Mon
12.8%
Tue
12.2%
Wed
12.3%
Thu
11.9%
Fri
15.3%
Sat
16.7%
time of day
Morning
15.4%
Noon
18.5%
Afternoon
32.8%
Evening
26.6%
Late
6.6%

Get More Rold Gold Natural Data

Better understand Rold Gold Natural consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Rold Gold Natural consumers switch to?

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Why do consumers stop buying Rold Gold Natural products?

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What motivates consumers to try Rold Gold Natural products?

Research the Rold Gold Natural Target Market

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Who actually buys Rold Gold Natural? Do these consumers match the intended target market of Rold Gold Natural?

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What motivates the target market to buy Rold Gold Natural?

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What other target market should Rold Gold Natural look at?

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Which other brands have a similar target market?

About Our Rold Gold Natural Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.