Rold Gold Natural Consumer Insights

Who buys Rold Gold Natural?

A Rold Gold Natural consumer is generally very high income, Caucasian, and lower middle age. Rold Gold Natural consumers are more likely to purchase Rold Gold Natural during larger pantry stocking trips. Brands such as Kelloggs Pop Tarts, Yoplait Go-Gurt, and Old El Paso also tend to be purchased in the same trip. See sample consumer insights data below.

Rold Gold Natural Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
3.7%
Total Basket $ (median)
$80.26

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rold Gold Natural Consumer Demographics

demographic
index
Female
102
Male
80
<24
77
25-34
82
35-44
110
45-54
108
55-64
98
65+
99
African American
44
Asian
43
Caucasian
116
Hispanic
46
demographic
index
Has Kids
109
No Kids
79
- $20k
74
$20k-40k
78
$40k-60k
98
$60k-80k
96
$80k-100k
113
$100k-125k
111
$125k +
131
No College
95
College
99
Adv. Degree
111

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Rold Gold Natural Basket Affinity & Size

brand
basket affinity
Kelloggs Pop Tarts 4.4x
Yoplait Go-Gurt 4.0x
Old El Paso 3.7x
Totino's Pizza Rolls 3.7x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
501

Where is Rold Gold Natural Purchased?

channels
index
Club
2
Dollar
92
Drug
56
Food
80
Gas & Convenience
7
Mass
148
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Snyders Of Hanover 1.6x
Yoplait Light 1.4x
Cool Whip 1.4x
Kelloggs Frosted Mini Wheat 1.4x

How Did They Pay?

method
index
Cash
103
Credit
97
Debit
102
Food Stamps
105

When is Rold Gold Natural Purchased?

day of week
Sun
18.8%
Mon
12.8%
Tue
12.2%
Wed
12.3%
Thu
11.9%
Fri
15.3%
Sat
16.7%
time of day
Morning
15.4%
Noon
18.5%
Afternoon
32.8%
Evening
26.6%
Late
6.6%

About Our Rold Gold Natural Consumer Insights

How do we know who buys Rold Gold Natural? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Rold Gold Natural consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.