Rolling Rock Consumer Insights

Who buys Rolling Rock?

A Rolling Rock consumer is generally very low income, Asian, and young adult age. Rolling Rock consumers are more likely to purchase Rolling Rock during larger pantry stocking trips. Brands such as Marlboro Gold Pack, Ball Park, and French's also tend to be purchased in the same trip. See sample consumer insights data below.

Rolling Rock Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.64
% of Basket $ (median)
27.9%
Total Basket $ (median)
$31.01

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rolling Rock Consumer Demographics

demographic
index
Female
95
Male
152
<24
89
25-34
124
35-44
88
45-54
101
55-64
96
65+
49
African American
27
Asian
113
Caucasian
96
Hispanic
60
demographic
index
Has Kids
93
No Kids
116
- $20k
191
$20k-40k
137
$40k-60k
81
$60k-80k
109
$80k-100k
81
$100k-125k
74
$125k +
53
No College
115
College
103
Adv. Degree
67

Understand Rolling Rock Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Rolling Rock Basket Affinity & Size

brand
basket affinity
Marlboro Gold Pack 8.3x
Ball Park 7.2x
French's 6.5x
Hillshire Farm 6.4x
basket size
index
Urgent Need (1-2 Items)
60
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
178

Where is Rolling Rock Purchased?

channels
index
Club
27
Dollar
23
Drug
87
Food
183
Gas & Convenience
358
Mass
52
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 2.1x
Red Bull 1.7x
Monster Energy 1.7x
Marlboro 1.7x

How Did They Pay?

method
index
Cash
156
Credit
92
Debit
83
Food Stamps
88

When is Rolling Rock Purchased?

day of week
Sun
12.7%
Mon
10.1%
Tue
10.4%
Wed
11.9%
Thu
10.9%
Fri
20.0%
Sat
23.9%
time of day
Morning
9.4%
Noon
14.1%
Afternoon
35.1%
Evening
32.6%
Late
8.9%

About Our Rolling Rock Consumer Insights

How do we know who buys Rolling Rock? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Rolling Rock consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.