Rolo Consumer Insights

Who buys Rolo?

A Rolo consumer is generally very high income, Caucasian, and older age. Rolo consumers are more likely to purchase Rolo during larger pantry stocking trips. Brands such as Hershey's Kisses, Reese's Peanut Butter Cups, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

Rolo Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
6.3%
Total Basket $ (median)
$39.79

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rolo Consumer Demographics

demographic
index
Female
102
Male
84
<24
71
25-34
80
35-44
108
45-54
109
55-64
111
65+
110
African American
51
Asian
47
Caucasian
114
Hispanic
57
demographic
index
Has Kids
102
No Kids
94
- $20k
85
$20k-40k
95
$40k-60k
93
$60k-80k
103
$80k-100k
103
$100k-125k
106
$125k +
114
No College
93
College
99
Adv. Degree
113

Understand Rolo Consumer Behavior

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Rolo Basket Affinity & Size

brand
basket affinity
Hershey's Kisses 20.4x
Reese's Peanut Butter Cups 14.4x
Kit Kat 12.5x
Reese's 10.2x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
290

Where is Rolo Purchased?

channels
index
Beauty
2
Club
28
Dollar
244
Drug
185
Food
81
Gas & Convenience
113
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cadbury 1.4x
Hostess 1.4x
Twizzlers 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
110
Credit
101
Debit
96
Food Stamps
87

When is Rolo Purchased?

day of week
Sun
14.6%
Mon
13.3%
Tue
12.9%
Wed
12.7%
Thu
12.6%
Fri
16.4%
Sat
17.6%
time of day
Morning
14.8%
Noon
16.6%
Afternoon
35.4%
Evening
26.9%
Late
6.4%

About Our Rolo Consumer Insights

How do we know who buys Rolo? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Rolo consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.