Rolo Consumer Insights

Who buys Rolo? A Rolo consumer is generally very high income, Caucasian, and older age. Rolo consumers are more likely to purchase Rolo during larger pantry stocking trips. Brands such as Hershey's Kisses, Reese's Peanut Butter Cups, and Kit Kat also tend to be purchased in the same trip. Sample consumer insights data below.

Rolo Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
6.3%
Total Basket $ (median)
$39.79

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Rolo Consumer Demographics

demographic
index
Female
102
Male
84
<24
71
25-34
80
35-44
108
45-54
109
55-64
111
65+
110
African American
51
Asian
47
Caucasian
114
Hispanic
57
demographic
index
Has Kids
102
No Kids
94
- $20k
85
$20k-40k
95
$40k-60k
93
$60k-80k
103
$80k-100k
103
$100k-125k
106
$125k +
114
No College
93
College
99
Adv. Degree
113

Understand Rolo Consumer Behavior

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Rolo Basket Affinity & Size

brand
basket affinity
Hershey's Kisses 20.4x
Reese's Peanut Butter Cups 14.4x
Kit Kat 12.5x
Reese's 10.2x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
290

Where is Rolo Purchased?

channels
index
Beauty
2
Club
28
Dollar
244
Drug
185
Food
81
Gas & Convenience
113
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cadbury 1.4x
Hostess 1.4x
Twizzlers 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
110
Credit
101
Debit
96
Food Stamps
87

When is Rolo Purchased?

day of week
Sun
14.6%
Mon
13.3%
Tue
12.9%
Wed
12.7%
Thu
12.6%
Fri
16.4%
Sat
17.6%
time of day
Morning
14.8%
Noon
16.6%
Afternoon
35.4%
Evening
26.9%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Rolo consumers purchase?

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Why do Rolo consumers try new brands?

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Where do Rolo consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Rolo Target Market

Arrow and target

Who actually buys Rolo? Do these consumers match the intended target market of Rolo?

Thought bubble

What motivates the target market to purchase Rolo?

magnifying glass

What other target market should Rolo look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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