Rolo Consumer Insights

Who buys Rolo?

A Rolo consumer is generally very high income, Caucasian, and older age. Rolo consumers are more likely to purchase Rolo during larger pantry stocking trips. Brands such as Hershey's Kisses, Reese's Peanut Butter Cups, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

Rolo Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.50
% of Basket $ (median)
6.3%
Total Basket $ (median)
$39.79

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rolo Consumer Demographics

demographic
index
Female
102
Male
84
<24
71
25-34
80
35-44
108
45-54
109
55-64
111
65+
110
African American
51
Asian
47
Caucasian
114
Hispanic
57
demographic
index
Has Kids
102
No Kids
94
- $20k
85
$20k-40k
95
$40k-60k
93
$60k-80k
103
$80k-100k
103
$100k-125k
106
$125k +
114
No College
93
College
99
Adv. Degree
113

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Rolo Basket Affinity & Size

brand
basket affinity
Hershey's Kisses 20.4x
Reese's Peanut Butter Cups 14.4x
Kit Kat 12.5x
Reese's 10.2x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
290

Where is Rolo Purchased?

channels
index
Beauty
2
Club
28
Dollar
244
Drug
185
Food
81
Gas & Convenience
113
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cadbury 1.4x
Hostess 1.4x
Twizzlers 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
110
Credit
101
Debit
96
Food Stamps
87

When is Rolo Purchased?

day of week
Sun
14.6%
Mon
13.3%
Tue
12.9%
Wed
12.7%
Thu
12.6%
Fri
16.4%
Sat
17.6%
time of day
Morning
14.8%
Noon
16.6%
Afternoon
35.4%
Evening
26.9%
Late
6.4%

Get More Rolo Data

Contact us for the latest Rolo consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Rolo consumers switch to?

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Why do consumers stop buying Rolo products?

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Which retailers do Rolo shoppers prefer to shop at?

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What motivates consumers to try Rolo products?

Research the Rolo Target Market

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Who actually buys Rolo? Do these consumers match the intended target market of Rolo?

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What motivates the target market to buy Rolo?

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What other target market should Rolo look at?

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Which other brands have a similar target market?

About Our Rolo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.