Roma Consumer Insights

Who buys Roma?

A Roma consumer is generally very low income, Hispanic, and adolescent age. Roma consumers are more likely to purchase Roma during larger pantry stocking trips. Brands such as Bar-S, Maruchan Ramen, and Kool-Aid also tend to be purchased in the same trip. See sample consumer insights data below.

Roma Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.65
% of Basket $ (median)
6.9%
Total Basket $ (median)
$52.74

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Roma Consumer Demographics

demographic
index
Female
87
Male
227
<24
299
25-34
148
35-44
70
45-54
100
55-64
40
65+
25
African American
98
Asian
189
Caucasian
76
Hispanic
238
demographic
index
Has Kids
102
No Kids
97
- $20k
197
$20k-40k
173
$40k-60k
138
$60k-80k
66
$80k-100k
42
$100k-125k
40
$125k +
49
No College
132
College
106
Adv. Degree
34

Understand Roma Consumer Behavior

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Roma Basket Affinity & Size

brand
basket affinity
Bar-S 11.0x
Maruchan Ramen 9.4x
Kool-Aid 9.1x
Jennie-O 7.8x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
404

Where is Roma Purchased?

channels
index
Club
19
Dollar
487
Drug
6
Food
86
Gas & Convenience
4
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.9x
Bar-S 1.9x
Yoplait Light 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
184
Credit
65
Debit
77
Food Stamps
231

When is Roma Purchased?

day of week
Sun
16.5%
Mon
15.0%
Tue
15.1%
Wed
9.9%
Thu
11.4%
Fri
15.4%
Sat
16.6%
time of day
Morning
14.3%
Noon
15.6%
Afternoon
29.9%
Evening
31.1%
Late
9.1%

About Our Roma Consumer Insights

How do we know who buys Roma? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Roma consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.