Roma Consumer Insights

Who buys Roma? A Roma consumer is generally very low income, Hispanic, and adolescent age. Roma consumers are more likely to purchase Roma during larger pantry stocking trips. Brands such as Bar-S, Maruchan Ramen, and Kool-Aid also tend to be purchased in the same trip. Sample consumer insights data below.

Roma Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.65
% of Basket $ (median)
6.9%
Total Basket $ (median)
$52.74

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Roma Consumer Demographics

demographic
index
Female
87
Male
227
<24
299
25-34
148
35-44
70
45-54
100
55-64
40
65+
25
African American
98
Asian
189
Caucasian
76
Hispanic
238
demographic
index
Has Kids
102
No Kids
97
- $20k
197
$20k-40k
173
$40k-60k
138
$60k-80k
66
$80k-100k
42
$100k-125k
40
$125k +
49
No College
132
College
106
Adv. Degree
34

Understand Roma Consumer Behavior

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Roma Basket Affinity & Size

brand
basket affinity
Bar-S 11.0x
Maruchan Ramen 9.4x
Kool-Aid 9.1x
Jennie-O 7.8x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
404

Where is Roma Purchased?

channels
index
Club
19
Dollar
487
Drug
6
Food
86
Gas & Convenience
4
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.9x
Bar-S 1.9x
Yoplait Light 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
184
Credit
65
Debit
77
Food Stamps
231

When is Roma Purchased?

day of week
Sun
16.5%
Mon
15.0%
Tue
15.1%
Wed
9.9%
Thu
11.4%
Fri
15.4%
Sat
16.6%
time of day
Morning
14.3%
Noon
15.6%
Afternoon
29.9%
Evening
31.1%
Late
9.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Roma consumers purchase?

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Why do Roma consumers try new brands?

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Where do Roma consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Roma Target Market

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Who actually buys Roma? Do these consumers match the intended target market of Roma?

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What motivates the target market to purchase Roma?

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What other target market should Roma look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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