Roman Meal Consumer Insights

Who buys Roman Meal? Roman Meal consumers are generally lower income, Asian, and senior age. Roman Meal consumers are more likely to purchase Roman Meal during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, Post Honey Bunches Of Oats, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

Roman Meal Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.78
% of Basket $ (median)
5.6%
Total Basket $ (median)
$49.96

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Roman Meal Consumer Demographics

demographic
index
Female
92
Male
178
<24
87
25-34
101
35-44
101
45-54
77
55-64
100
65+
270
African American
69
Asian
319
Caucasian
77
Hispanic
95
demographic
index
Has Kids
89
No Kids
125
- $20k
130
$20k-40k
151
$40k-60k
112
$60k-80k
92
$80k-100k
96
$100k-125k
76
$125k +
30
No College
85
College
112
Adv. Degree
62

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Roman Meal Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
356

Where is Roman Meal Purchased?

channels
index
Club
224
Drug
15
Food
49
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.8x
Bud Light 1.7x
Totino's Party Pizza 1.7x
YoCrunch 1.7x

How Did They Pay?

method
index
Cash
86
Credit
84
Debit
99
Food Stamps
316

When is Roman Meal Purchased?

day of week
Sun
21.5%
Mon
11.0%
Tue
10.8%
Wed
9.5%
Thu
12.2%
Fri
21.9%
Sat
13.0%
time of day
Morning
22.2%
Noon
13.1%
Afternoon
30.9%
Evening
26.2%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Roman Meal consumers purchase?

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Why do Roman Meal consumers try new brands?

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Where do Roman Meal consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Roman Meal Target Market

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Who actually buys Roman Meal? Do these consumers match the intended target market of Roman Meal?

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What motivates the target market to purchase Roman Meal?

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What other target market should Roman Meal look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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