Roman Meal Consumer Insights

Who buys Roman Meal?

A Roman Meal consumer is generally lower income, Asian, and senior age. Roman Meal consumers are more likely to purchase Roman Meal during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, Post Honey Bunches Of Oats, and Farmers Market also tend to be purchased in the same trip. See sample consumer insights data below.

Roman Meal Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.78
% of Basket $ (median)
5.6%
Total Basket $ (median)
$49.96

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Roman Meal Consumer Demographics

demographic
index
Female
92
Male
178
<24
87
25-34
101
35-44
101
45-54
77
55-64
100
65+
270
African American
69
Asian
319
Caucasian
77
Hispanic
95
demographic
index
Has Kids
89
No Kids
125
- $20k
130
$20k-40k
151
$40k-60k
112
$60k-80k
92
$80k-100k
96
$100k-125k
76
$125k +
30
No College
85
College
112
Adv. Degree
62

Understand Roman Meal Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Roman Meal Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
356

Where is Roman Meal Purchased?

channels
index
Club
224
Drug
15
Food
49
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.8x
Bud Light 1.7x
Totino's Party Pizza 1.7x
YoCrunch 1.7x

How Did They Pay?

method
index
Cash
86
Credit
84
Debit
99
Food Stamps
316

When is Roman Meal Purchased?

day of week
Sun
21.5%
Mon
11.0%
Tue
10.8%
Wed
9.5%
Thu
12.2%
Fri
21.9%
Sat
13.0%
time of day
Morning
22.2%
Noon
13.1%
Afternoon
30.9%
Evening
26.2%
Late
7.6%

Get More Roman Meal Data

Contact us for the latest Roman Meal consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Roman Meal consumers switch to?

Stop sign

Why do consumers stop buying Roman Meal products?

Store front

Which retailers do Roman Meal shoppers prefer to shop at?

Sale sign

What motivates consumers to try Roman Meal products?

Research the Roman Meal Target Market

Arrow and target

Who actually buys Roman Meal? Do these consumers match the intended target market of Roman Meal?

Thought bubble

What motivates the target market to purchase Roman Meal?

Magnifying glass

What other target market should Roman Meal look at?

Venn diagram

Which other brands have a similar target market?

About Our Roman Meal Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.