Roman Meal Consumer Insights

Who buys Roman Meal?

A Roman Meal consumer is generally lower income, Asian, and senior age. Roman Meal consumers are more likely to purchase Roman Meal during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, Post Honey Bunches Of Oats, and Farmers Market also tend to be purchased in the same trip. See sample consumer insights data below.

Roman Meal Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.78
% of Basket $ (median)
5.6%
Total Basket $ (median)
$49.96

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Roman Meal Consumer Demographics

demographic
index
Female
92
Male
178
<24
87
25-34
101
35-44
101
45-54
77
55-64
100
65+
270
African American
69
Asian
319
Caucasian
77
Hispanic
95
demographic
index
Has Kids
89
No Kids
125
- $20k
130
$20k-40k
151
$40k-60k
112
$60k-80k
92
$80k-100k
96
$100k-125k
76
$125k +
30
No College
85
College
112
Adv. Degree
62

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Roman Meal Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
356

Where is Roman Meal Purchased?

channels
index
Club
224
Drug
15
Food
49
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.8x
Bud Light 1.7x
Totino's Party Pizza 1.7x
YoCrunch 1.7x

How Did They Pay?

method
index
Cash
86
Credit
84
Debit
99
Food Stamps
316

When is Roman Meal Purchased?

day of week
Sun
21.5%
Mon
11.0%
Tue
10.8%
Wed
9.5%
Thu
12.2%
Fri
21.9%
Sat
13.0%
time of day
Morning
22.2%
Noon
13.1%
Afternoon
30.9%
Evening
26.2%
Late
7.6%

About Our Roman Meal Consumer Insights

How do we know who buys Roman Meal? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Roman Meal consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.