Romero's Food Products Consumer Insights

Who buys Romero's Food Products?

A Romero's Food Products consumer is generally higher income, Hispanic, and senior age. Romero's Food Products consumers are more likely to purchase Romero's Food Products during larger pantry stocking trips. Brands such as Smart Balance, Oroweat, and Sara Lee also tend to be purchased in the same trip. See sample consumer insights data below.

Romero's Food Products Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.98
% of Basket $ (median)
3.0%
Total Basket $ (median)
$66.90

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Romero's Food Products Consumer Demographics

demographic
index
Female
100
Male
96
<24
93
25-34
92
35-44
113
45-54
98
55-64
66
65+
118
African American
79
Asian
79
Caucasian
69
Hispanic
353
demographic
index
Has Kids
110
No Kids
77
- $20k
107
$20k-40k
106
$40k-60k
86
$60k-80k
101
$80k-100k
105
$100k-125k
111
$125k +
92
No College
115
College
103
Adv. Degree
68

Understand Romero's Food Products Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Romero's Food Products Basket Affinity & Size

brand
basket affinity
Smart Balance 18.3x
Oroweat 7.3x
Sara Lee 5.7x
Bar-S 5.7x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
470

Where is Romero's Food Products Purchased?

channels
index
Food
148
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 2.6x
Oroweat 2.2x
Fresh Selections 2.0x
Jennie-O 1.9x

How Did They Pay?

method
index
Cash
173
Credit
48
Debit
108
Food Stamps
141

When is Romero's Food Products Purchased?

day of week
Sun
20.6%
Mon
15.6%
Tue
13.3%
Wed
11.2%
Thu
10.4%
Fri
13.7%
Sat
15.1%
time of day
Morning
15.5%
Noon
16.6%
Afternoon
36.5%
Evening
24.8%
Late
6.7%

About Our Romero's Food Products Consumer Insights

How do we know who buys Romero's Food Products? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Romero's Food Products consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.