Ronco Consumer Insights

Who buys Ronco?

A Ronco consumer is generally lower income, African American, and senior age. Ronco consumers are more likely to purchase Ronco during larger pantry stocking trips. Brands such as Ro-Tel, Ragu, and Sunbeam also tend to be purchased in the same trip. See sample consumer insights data below.

Ronco Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.38
% of Basket $ (median)
1.9%
Total Basket $ (median)
$72.96

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ronco Consumer Demographics

demographic
index
Female
99
Male
114
<24
99
25-34
101
35-44
101
45-54
92
55-64
105
65+
122
African American
247
Asian
94
Caucasian
100
Hispanic
28
demographic
index
Has Kids
99
No Kids
103
- $20k
108
$20k-40k
132
$40k-60k
113
$60k-80k
106
$80k-100k
92
$100k-125k
59
$125k +
68
No College
110
College
94
Adv. Degree
116

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Ronco Basket Affinity & Size

brand
basket affinity
Ro-Tel 10.9x
Ragu 9.8x
Sunbeam 9.7x
Prego 9.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
26
Fill Up (11-20 Items)
117
Pantry Stocking (21+ Items)
563

Where is Ronco Purchased?

channels
index
Club
78
Drug
0
Food
86
Gas & Convenience
28
Mass
137
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 2.5x
Blue Bonnet 2.5x
Sunbeam 2.4x
Armour 2.2x

How Did They Pay?

method
index
Cash
96
Credit
75
Debit
122
Food Stamps
153

When is Ronco Purchased?

day of week
Sun
18.2%
Mon
13.6%
Tue
12.3%
Wed
10.5%
Thu
12.2%
Fri
13.6%
Sat
19.7%
time of day
Morning
13.5%
Noon
13.9%
Afternoon
41.9%
Evening
25.5%
Late
5.2%

Get More Ronco Data

Contact us for the latest Ronco consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Ronco consumers switch to?

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Why do consumers stop buying Ronco products?

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Which retailers do Ronco shoppers prefer to shop at?

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What motivates consumers to try Ronco products?

Research the Ronco Target Market

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Who actually buys Ronco? Do these consumers match the intended target market of Ronco?

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What motivates the target market to buy Ronco?

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What other target market should Ronco look at?

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Which other brands have a similar target market?

About Our Ronco Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.