Ronco Consumer Insights

Who buys Ronco? A Ronco consumer is generally lower income, African American, and senior age. Ronco consumers are more likely to purchase Ronco during larger pantry stocking trips. Brands such as Ro-Tel, Ragu, and Sunbeam also tend to be purchased in the same trip. Sample consumer insights data below.

Ronco Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.38
% of Basket $ (median)
1.9%
Total Basket $ (median)
$72.96

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ronco Consumer Demographics

demographic
index
Female
99
Male
114
<24
99
25-34
101
35-44
101
45-54
92
55-64
105
65+
122
African American
247
Asian
94
Caucasian
100
Hispanic
28
demographic
index
Has Kids
99
No Kids
103
- $20k
108
$20k-40k
132
$40k-60k
113
$60k-80k
106
$80k-100k
92
$100k-125k
59
$125k +
68
No College
110
College
94
Adv. Degree
116

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Ronco Basket Affinity & Size

brand
basket affinity
Ro-Tel 10.9x
Ragu 9.8x
Sunbeam 9.7x
Prego 9.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
26
Fill Up (11-20 Items)
117
Pantry Stocking (21+ Items)
563

Where is Ronco Purchased?

channels
index
Club
78
Drug
0
Food
86
Gas & Convenience
28
Mass
137
regions
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What Else Do They Buy?

brand
household affinity
Ro-Tel 2.5x
Blue Bonnet 2.5x
Sunbeam 2.4x
Armour 2.2x

How Did They Pay?

method
index
Cash
96
Credit
75
Debit
122
Food Stamps
153

When is Ronco Purchased?

day of week
Sun
18.2%
Mon
13.6%
Tue
12.3%
Wed
10.5%
Thu
12.2%
Fri
13.6%
Sat
19.7%
time of day
Morning
13.5%
Noon
13.9%
Afternoon
41.9%
Evening
25.5%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ronco consumers purchase?

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Why do Ronco consumers try new brands?

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Where do Ronco consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ronco Target Market

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Who actually buys Ronco? Do these consumers match the intended target market of Ronco?

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What motivates the target market to purchase Ronco?

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What other target market should Ronco look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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