Ronco Consumer Insights

Who buys Ronco?

A Ronco consumer is generally lower income, African American, and senior age. Ronco consumers are more likely to purchase Ronco during larger pantry stocking trips. Brands such as Ro-Tel, Ragu, and Sunbeam also tend to be purchased in the same trip. See sample consumer insights data below.

Ronco Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.38
% of Basket $ (median)
1.9%
Total Basket $ (median)
$72.96

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ronco Consumer Demographics

demographic
index
Female
99
Male
114
<24
99
25-34
101
35-44
101
45-54
92
55-64
105
65+
122
African American
247
Asian
94
Caucasian
100
Hispanic
28
demographic
index
Has Kids
99
No Kids
103
- $20k
108
$20k-40k
132
$40k-60k
113
$60k-80k
106
$80k-100k
92
$100k-125k
59
$125k +
68
No College
110
College
94
Adv. Degree
116

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Ronco Basket Affinity & Size

brand
basket affinity
Ro-Tel 10.9x
Ragu 9.8x
Sunbeam 9.7x
Prego 9.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
26
Fill Up (11-20 Items)
117
Pantry Stocking (21+ Items)
563

Where is Ronco Purchased?

channels
index
Club
78
Drug
0
Food
86
Gas & Convenience
28
Mass
137
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 2.5x
Blue Bonnet 2.5x
Sunbeam 2.4x
Armour 2.2x

How Did They Pay?

method
index
Cash
96
Credit
75
Debit
122
Food Stamps
153

When is Ronco Purchased?

day of week
Sun
18.2%
Mon
13.6%
Tue
12.3%
Wed
10.5%
Thu
12.2%
Fri
13.6%
Sat
19.7%
time of day
Morning
13.5%
Noon
13.9%
Afternoon
41.9%
Evening
25.5%
Late
5.2%

About Our Ronco Consumer Insights

How do we know who buys Ronco? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ronco consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.